Student Campus Marketing Director — Social Growth

Follett Corporation; Boca Raton (FL); Hybrid; USD 17,000 - 22,000; Part time

Job summary

Follett Corporation at Florida Atlantic University seeks a Student Marketing Director to lead campus social media and in-store marketing efforts. You will develop local campaigns, create engaging content, and coordinate events that drive traffic and sales at campus stores.

The role requires you to manage a local marketing calendar, collaborate with admin and the in-house team, and adapt tactics to NIL events, graduations, and campus activities while maintaining EDU compliance.

Qualifications

• Currently enrolled as a student at the university offering the position.
• Sophomore or Junior standing required.
• Available to work 20 hours per week.
• Creative thinker with engaging content.
• Ability to thrive in a fast-paced environment.
• Up-to-date knowledge of social media trends and best practices.

Responsibilities

• Adapt social media strategies to boost brand awareness and store traffic.
• Create original, on-brand social media content.
• Coordinate content calendar and approvals.
• Grow audiences through promotions and partnerships.
• Analyze metrics weekly to optimize results.
• Engage campus administrators and drive in-store traffic.
• Collaborate with in-house creative/production for collateral.
• Meet with Senior Social Media Manager on campaigns.
• Support national marketing initiatives locally.
• Maintain signage and EDU compliance.

Skills

Social media strategy

Content creation

Communication skills

Organization & planning

Education

Student at Florida Atlantic University

Tools

Canva Pro

CapCut Pro

Microsoft Office

Job description

Follett Corporation at Florida Atlantic University seeks a Student Marketing Director to lead campus social media and in-store marketing efforts. You will develop local campaigns, create engaging content, and coordinate events that drive traffic and sales at campus stores.

The role requires you to manage a local marketing calendar, collaborate with admin and the in-house team, and adapt tactics to NIL events, graduations, and campus activities while maintaining EDU compliance.