Student Assistant - WOLF Sports Network: Social Media Director

University of West Georgia; Carrollton (GA); On-site; USD 20,664 - 27,552; Part time

Job summary

The University of West Georgia is looking for a candidate to manage social media strategy and outreach efforts. Responsibilities include monitoring online reviews, analyzing campaigns, and overseeing content creation for social platforms.

Ideal candidates will have completed core media production courses, maintain a minimum GPA of 2.0, and possess a valid driver's license. Experience with Adobe Audition is preferred.

Qualifications

• Completed Core Area F and relevant courses in media production.
• Enrolled in a minimum of 6 credit hours and maintain a 2.0 GPA.
• Possess a valid Driver's License.

Responsibilities

• Develop strategy for capturing customer online reviews.
• Monitor social media trends and respond to online ratings.
• Analyze campaigns for improvements in social media strategy.
• Train and mentor assistants and volunteers.

Skills

Social Media Strategy

Content Creation

Community Outreach

Adobe Audition

Education

Completed Core Area F courses

Minimum 6 credit hours enrollment at UWG

Job description

Job Summary

• Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
• Monitor trends in Social Media tools, applications, channels, design and strategy.
• Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Conduct online advocacy and open stream for cross‑promotions.
• Develop and expand community and/or blogger outreach efforts.
• Oversee design (e.g., Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
• Design, create and manage promotions and Social ad campaigns.
• Compile report for management showing results (ROI).
• Work with Operations Manager to determine next steps to better social media strategy.
• Plan and execute with Promotions Coordinator on ways to get social media fans into listeners.
• Create, curate, and manage all published content (images, video and written).
• Apply current tools and technologies to assist with station remotes and events.
• Train and mentor assistants and volunteers.
• Adhere to all Policy and Procedures.
• Report any and all violations to GM and OM.

Required Qualifications

• All students must have completed all of Core Area F and one or more of the following courses: In-house WIT Training Course, COMM 3351‑Radio Program Production, COMM‑3352 Fundamentals of Television Production, COMM‑3353 Fundamentals of Film & Video Production, COMM 4421‑Radio Practicum, COMM 4485 Sports Communication, and COMM‑3354 Digital Social Media & Society.
• Must be enrolled at UWG in a minimum of 6 credit hours and have a 2.0 GPA.
• Must have and maintain a valid Driver's License.

Preferred Qualifications

• Skilled with Adobe Audition.

Physical Requirements / Working Conditions

• Frequently moves Audio/Visual equipment weighing up to 50 pounds across campus for various classrooms and events needs.

Equal Employment Opportunity

Equal opportunity and decisions based on merit are fundamental values of the University System of Georgia (USG). The Board of Regents prohibits discrimination on the basis of an individual's age, color, disability, genetic information, national origin, race, religion, sex, or veteran status (“protected status”). No individual shall be excluded from the participation in, denied the benefits of, or otherwise subjected to unlawful discrimination, harassment, or retaliation under, any USG program or activity because of the individual's protected status; nor shall any individual be given preferential treatment because of the individual's protected status, except that preferential treatment may be given on the basis of veteran status when appropriate under federal or state law.