Strategy & Insights Manager - US Brand Growth

Wella Company; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Wella Company is seeking a Strategy and Insights Manager to support our US business. You will identify local consumer and shopper insights and translate them into strategic plans to grow our hair color, care, styling, and nail brands across channels.

Reporting to the Sr Director of Strategy & Insights and supporting the USA leadership team, you will partner with marketing and sales to ensure insights drive decisions and annual planning. This role is hybrid in New York or Calabasas.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 4+ years of experience in consumer insights, strategy/marketing research, or a similar field.
• CPG or beauty experience preferred but not required.
• Strong analytical and communication skills; ability to simplify complex issues.
• Knowledge of data providers (Nielsen, NPD, Numerator) and market research techniques preferred but not required.

Responsibilities

• Identify local consumer, shopper, category and market insights to inform strategic decision making.
• Become a trusted strategic partner to US leadership by voicing consumer and shopper perspectives.
• Ensure the voice of the US shopper and local nuances are reflected in global research and strategy.
• Conduct US-driven primary research to enable successful market approach for all US brands (e.g. shelf tests).
• Follow local trend evolution and inform innovation, brand and communications choices.
• Provide local analytics and reporting to US and global teams using Wella Co’s tools and data sources.
• Collaborate with cross-functional partners to embed insights in decision-making processes.
• Support sales team in key customer pitches and ad-hoc projects as needed.

Skills

Communication

Analytical skills

Strategic thinking

Project management

Education

Bachelor's degree in marketing or related field

Tools

Excel

Job description

Wella Company is seeking a Strategy and Insights Manager to support our US business. You will identify local consumer and shopper insights and translate them into strategic plans to grow our hair color, care, styling, and nail brands across channels.

Reporting to the Sr Director of Strategy & Insights and supporting the USA leadership team, you will partner with marketing and sales to ensure insights drive decisions and annual planning. This role is hybrid in New York or Calabasas.