OPI Innovation Brand Manager – US Growth

Wella Operations US LLC; Calabasas, Northern (CA, KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Disability insurance

Job summary

Wella Company in Calabasas, CA seeks a Sr. Brand Manager, OPI - Innovation to lead US innovation and portfolio strategy for OPI, translating consumer and retailer needs into a prioritized pipeline across collections, artificial nails, and treatments.

You will partner with Global Product Marketing and Activation, own launch readiness from concept to market, manage cross-functional teams, and drive growth through strong business cases and compelling narratives.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business, or a relevant field is required.
• 8+ years of relevant marketing experience; CPG, beauty, or omnichannel brand experience preferred.
• Demonstrated ability to turn consumer, category, financial, and performance data into clear business recommendations.
• Strong ownership, accountability, and bias to action; ability to simplify complexity and deliver through others.
• Excellent written and verbal communication, with the ability to tailor concise messages for different audiences.

Responsibilities

• Own the US innovation and portfolio strategy, defining the role of collections, artificial nails, treatments, core franchises, and whitespace opportunities in delivering brand and business growth.
• Translate US consumer, category, competitive, retailer, and channel insights into a prioritized multi-year innovation pipeline and clear requests to Global Product Marketing.
• Assess portfolio mix, productivity, cannibalization, incrementality, price-pack architecture, and sources of volume to recommend where OPI should expand, renovate, simplify, or exit.
• Identify whitespace opportunities and new revenue pools, building evidence-based business cases and aligning cross-functional partners around the recommendation.
• Lead initiative launches into the US market including collections and newness, from concept through market launch and post-launch learning.

Skills

Cross-functional leadership

Communication

Commercial acumen

Digital literacy

PowerPoint/Excel proficiency

Education

Bachelor's Degree in Marketing, Communications, Business, or a relevant field

Tools

PowerPoint

Excel

Word

Job description

Wella Company in Calabasas, CA seeks a Sr. Brand Manager, OPI - Innovation to lead US innovation and portfolio strategy for OPI, translating consumer and retailer needs into a prioritized pipeline across collections, artificial nails, and treatments.

You will partner with Global Product Marketing and Activation, own launch readiness from concept to market, manage cross-functional teams, and drive growth through strong business cases and compelling narratives.