Strategy and Insights Manager, U.S.

Wella Operations US LLC; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays and PTO

Job summary

Wella Company seeks a Strategy and Insights Manager to shape the US hair color, care, styling and nail strategy. You will identify local consumer and shopper insights, turn them into growth plans, and partner with the US leadership to guide brand-building and customer engagements.

Reporting to the Sr Director of Strategy & Insights, you will work with marketing, sales and analytics teams, leveraging data-driven methods and external providers to influence planning and innovation across our

Qualifications

• Bachelor’s degree in marketing, market research, communications, economics, business, or related field (required).
• 4+ years of experience in consumer insights, strategy/consulting, market research or similar field.
• Proven ability to translate strategy into action.
• Excellent communication; simplify complex issues for diverse audiences.
• Strong analytical skills and data problem-solving; proficient in MS Excel.
• Strong project management and prioritization skills.
• Knowledge of Nielsen, NPD, Numerator and MR techniques preferred but not required.

Responsibilities

• Identify local consumer, shopper, category and market insights to inform strategy and brand building.
• Partner with US leadership, bringing the voice of the consumer to strategic projects.
• Ensure US voice is reflected in global research and strategy.
• Conduct US-driven primary research (e.g., shelf tests)
• Follow local trends and inform marketing, innovation and planning teams
• Provide local analytics using Wella tools and secondary data
• Collaborate with cross-functional partners to embed insights in decisions
• Support sales in key customer pitches and ad-hoc projects as needed

Skills

Strategic thinking

Communication

Analytical skills

Project management

Prioritization

AI-led tools

Education

Bachelor’s degree in marketing or related field

Tools

MS Excel

Job description

Location: New York, NY OR Calabasas, CA (Hybrid 3 days on-site)

Scope / Brands: full WELLA Company portfolio in USA

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

We’re looking for a Strategy and Insights Manager to support our US business. In this role you will help us create a stronger future for our hair brands across hair color, care, styling and nail categories. Reporting to the Sr Director of Strategy & Insights and supporting the USA country leadership team, you will have a unique opportunity to identify local customer, consumer and shopper insights and turn them into strategic plans that drive growth across our portfolio of brands and channels.

KEY RESPONSIBILITIES

• Identify local consumer, shopper, category and market insights and leverage them to inform strategic decision making, guide local brand building and support customer engagements
• Become a trusted strategic partner to US leadership team by bringing the voice of the consumer & shopper to the table. Lead key strategic projects that support top business priorities for the US President and Leadership Team
• Ensure that the voice of the US shopper and local channel / customer nuances are reflected in global research and strategic efforts
• Conduct US-driven primary research that enables successful market approach for all US brands (e.g. shelf tests)
• Closely follow local trend evolution and provide input to the local and global marketing teams to inform innovation, brand and communication choices. Support local annual planning cycle with category and shopper dynamics.
• Provide local analytics and reporting to the US and global teams using Wella Co’s suite of tools and secondary data sources
• Work closely with cross-functional partners at all levels to ensure insights are embedded throughout the decision-making process
• Support sales team in the key customer pitches and ad-hoc projects as needed

QUALIFICATIONS

We’d love to see candidates who have:

• A bachelor’s degree in marketing, market research, communications, economics, business, or related fields (required)
• 4+ years of experience in consumer insights, strategy/consulting, market research or a similar field. CPG or beauty experience preferred but not required.
• Strategic thinking capabilities with demonstrated record of bringing a “strategy” to life.
• Excellent communication skills; ability to make complex issues simple for a range of audiences and seniorities.
• Strong analytical skills and a love for data and problem solving; proficiency in MS Excel
• Strong project management and prioritization skills
• Some knowledge of data providers (Nielsen, NPD, Numerator etc.) and market research techniques (including modern AI-led tools) preferred but not required.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $100,000 - $130,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.