Senior Creator Strategist

Modern.ai; Miami (FL); On-site; USD 100,000 - 170,000; Full time

Benefits offered by this job

Competitive salary

Competitive health benefits

Job summary

Modern.ai in Miami is seeking a Senior Creator Strategist to own creator-led campaigns across our portfolio of brands. You will blend creative instincts with analytics to develop concepts that move culture and revenue while ensuring measurable engagement.

You will lead strategy for creator ecosystems across TikTok, Instagram, YouTube, and emerging spaces, translating performance into sharp briefs and tests, and collaborating with Growth Directors, designers, and editors to deliver impact.

Qualifications

• 5 years in digital strategy, brand storytelling, or creator/influencer marketing.
• Deep, native understanding of the major social networks, plus familiarity with paid media strategy and social commerce trends.
• Proven ability to translate creative performance data into sharper, data-informed briefs and creative tests.
• Exceptional writing and presentation skills — you can build a compelling pitch deck and defend a strategic recommendation to senior stakeholders.
• Must be genuinely fluent across all major creator platforms — TikTok, Instagram, YouTube, and beyond.

Responsibilities

• Campaign Strategy — Develop comprehensive, creator-led campaign concepts that drive cultural impact, brand storytelling, and measurable engagement across platforms.
• Creator Ecosystem Fluency — Serve as the subject matter expert on TikTok, Instagram, YouTube, and emerging social spaces, with a clear POV on formats and creators for each brand.
• Trend Forecasting — Monitor pop culture and trends, translating signals into actionable briefs before they peak.
• Data & Analytics — Track performance, derive insights, and optimize strategy for ROI and conversions.
• Cross-Functional Collaboration — Partner with Growth Directors, designers, and editors to align campaigns from concept to completion.

Skills

Digital strategy

Brand storytelling

Creator marketing

Social platform fluency

Data-driven briefs

Communication

Presentation skills

Cross-platform fluency

Job description

Senior Creator Strategist

Modern is an AI-native data and intelligence platform and digital marketing agency. We help a portfolio of high-growth e-commerce brands win on the platforms where culture actually happens. We don’t run campaigns on instinct alone — every creative decision is backed by data, and every data point exists to make the creative sharper.

We’re hiring a Senior Creator Strategist to own creator-led strategy across our brands. Think of this as the modern evolution of the influencer manager — except creators today aren’t just “influencers.” They’re editors, comedians, educators, founders, and tastemakers building audiences across formats and platforms that didn’t exist a year ago. You’ll be the person who understands that ecosystem better than anyone in the room and turns that fluency into campaigns that move both culture and revenue.

This role sits at the intersection of creative instinct and analytical rigor. You’ll need to feel a trend in your gut and prove it in a dashboard.

What you’ll do

• Campaign Strategy — Develop comprehensive, creator-led campaign concepts that drive cultural impact, brand storytelling, and measurable engagement across platforms.
• Creator Ecosystem Fluency — Serve as the subject matter expert on TikTok, Instagram, YouTube, and emerging social spaces, with a clear point of view on which formats and creators work best for each brand and objective.
• Trend Forecasting — Monitor pop culture, algorithm mechanics, and trending subcultures, translating those signals into actionable briefs for internal and external creative teams before they peak.
• Data & Analytics — Track performance metrics, derive insights from past campaigns, and continuously optimize strategy to drive strong ROI and conversion rates.
• Cross-Functional Collaboration — Partner with Growth Directors, creative strategists, designers, and editors to keep campaigns aligned from concept through completion.

Requirements

• Experience: 5 years in digital strategy, brand storytelling, or creator/influencer marketing.
• Platform Expertise: Deep, native understanding of the major social networks, plus familiarity with paid media strategy and social commerce trends.
• Analytical Skills: Proven ability to translate creative performance data into sharper, data-informed briefs and creative tests.
• Communication: Exceptional writing and presentation skills — you can build a compelling pitch deck and defend a strategic recommendation to senior stakeholders.
• Creator Platform Fluency: Must be genuinely fluent across all major creator platforms — TikTok, Instagram, YouTube, and beyond. No exceptions.

Benefits

• Competitive salary
• Competitive health benefits