Strategy & Growth Director, Creative Labs

Cricut; South Jordan (UT); On-site; USD 180,000 - 240,000; Full time

Job summary

Cricut Creative Labs seeks a Director of Strategy & Business to lead analytics, finance, marketing, and content. This role partners with Product and Engineering to launch and scale a new digital ecosystem, driving subscriber growth and monetization.

You will own the business strategy, build go-to-market plans, and manage a budget and P&L for a fast-evolving suite of tools and content offerings. A startup mindset is essential.

Qualifications

• Experience leading seed-stage initiatives or startups.
• Proven ability to manage P&L and budgets.
• Strong strategic thinking across product, marketing and content.
• Experience with go-to-market planning and monetization.

Responsibilities

• Lead the business side of Cricut Creative Labs (Analytics, Finance, Marketing, and Content).
• Partner with head of Product and Engineering to drive growth and execution.
• Launch and scale Cricut Creative Labs as a strategic, revenue-generating initiative.
• Develop tools/systems to support content library needs and subscriber growth.
• Define and track KPIs; optimize engagement and monetization.

Skills

Strategy

Startup execution

Analytics

Go-to-market

Leadership

P&L management

Job description

Cricut Creative Labs seeks a Director of Strategy & Business to lead analytics, finance, marketing, and content. This role partners with Product and Engineering to launch and scale a new digital ecosystem, driving subscriber growth and monetization.

You will own the business strategy, build go-to-market plans, and manage a budget and P&L for a fast-evolving suite of tools and content offerings. A startup mindset is essential.