Senior Product Manager, Creative Labs

Cricut; South Jordan (UT); On-site; USD 100,000 - 130,000; Full time

Job summary

Cricut is seeking a Senior Product Manager to lead the development of new creative products and AI-powered experiences. This position involves high ownership and autonomy in a fast-moving and ambiguous environment.

The ideal candidate will have over 5 years of product management experience and will be responsible for driving product strategy and conducting user research. Collaboration with engineering and design teams is crucial to ensure successful product launches.

Qualifications

• 5+ years of product management experience.
• Experience building and launching consumer digital products.
• Ability to navigate ambiguity and rapidly changing priorities.

Responsibilities

• Lead development of new creative products, marketplaces, and AI experiences.
• Drive product strategy and execution.
• Conduct user research and synthesize insights into product direction.

Skills

Product management

User research

Cross-functional leadership

Technical fluency

AI tools knowledge

Communication skills

Job description

Creative Labs is Cricut’s internal startup focused on building the future of creative tools, marketplaces, and AI-powered experiences.

Our team operates independently from the core Design Space organization and is focused on rapidly launching new digital products that expand Cricut into a broader creative ecosystem. Current initiatives span creative AI experiences, digital content marketplaces, creator ecosystems, and emerging creative platforms.

We move quickly, operate with high autonomy, and work across product, AI, marketplace, and creative technology spaces.

The Role:

We’re looking for a Senior Product Manager who thrives in zero-to-one environments and wants to help invent entirely new creative products.

This is a highly entrepreneurial role with significant ownership and autonomy. You will help identify opportunities, define product strategy, deeply understand user needs, and drive products from concept through launch and iteration.

The ideal candidate is a strong product builder with strategic instincts. Someone who can think like a GM while still operating hands‑on with design, engineering, AI tools, research, and execution details.

You should be equally comfortable:

• talking directly with users
• shaping product strategy
• defining UX flows
• building rapid prototypes
• working through technical implementation details
• analyzing business opportunities
• making fast product tradeoff decisions

What You’ll Do:

• Lead zero-to-one development of new creative products, marketplaces, and AI-powered experiences
• Drive product strategy, roadmap definition, prioritization, and execution
• Partner closely with engineering, design, research, and leadership teams
• Conduct user research and synthesize insights into product direction
• Rapidly prototype and validate new product ideas using modern AI and product tools
• Define user flows, product requirements, success metrics, and launch plans
• Work across both business strategy and technical implementation details
• Help shape monetization, marketplace, and engagement strategies
• Operate with high autonomy in a fast-moving, ambiguous environment
• Move quickly from concept to execution with minimal process overhead

Qualifications:

• 5+ years of product management experience
• Experience building and launching consumer digital products
• Strong zero-to-one product instincts
• High ownership and bias toward action
• Strong systems thinking and product judgment
• Ability to navigate ambiguity and rapidly changing priorities
• Comfortable operating across technical, creative, and business domains
• Strong communication and cross-functional leadership skills
• Technical fluency and comfort working closely with engineers
• Curiosity about AI tools, creative technology, and emerging consumer behaviors
• Highly organized, self-directed, and resourceful
• Collaborative, low-ego, team-oriented mindset

EEO Statement:

At Cricut we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.