Senior Strategy Architect

Initiative; New York (NY); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plan

Flex spending

Life insurance

Disability insurance

Employee stock purchase program

Paid family benefits

Job summary

Initiative is seeking an Associate Director of Strategy to lead development of strategic recommendations across accounts, delivering holistic communications plans and award-winning thinking. You will oversee cultural, consumer and market intelligence to inform client briefs, collaborating with the Strategy Team and agency partners to drive innovative outcomes.

You will translate insights into compelling narratives, advise clients, and help the team deliver high-impact strategies that advance the

Qualifications

• 6-8 years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape
• Bachelor’s degree or equivalent work experience

Responsibilities

• Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
• Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
• Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
• Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client /or the agency

Skills

Strategic thinking

Cultural understanding

Independent thinker

Entrepreneurial mindset

Creative thinking

Education

Bachelor’s degree or equivalent

Job description

Initiative is seeking an Associate Director of Strategy to lead development of strategic recommendations across accounts, delivering holistic communications plans and award-winning thinking. You will oversee cultural, consumer and market intelligence to inform client briefs, collaborating with the Strategy Team and agency partners to drive innovative outcomes.

You will translate insights into compelling narratives, advise clients, and help the team deliver high-impact strategies that advance the