Strategist - RPG Social

Trailer Park Group; Los Angeles (CA); Remote; USD 75,000 - 90,000; Full time

Job summary

Join a dynamic and innovative team at a leading creative agency focused on the gaming industry. As a Creative Strategist, you will dive deep into clients' marketing challenges, leveraging your passion for gaming and expertise in integrated marketing. This role offers the opportunity to collaborate with creative teams, develop impactful campaigns, and contribute to exciting projects that resonate with audiences. With a strong emphasis on creativity and strategy, you'll play a vital role in shaping the future of marketing in the gaming space. If you're a self-starter who thrives in a fast-paced environment, we want to hear from you!

Benefits

Unlimited PTO

401k with company match

Work Remotely

Comprehensive benefits package

Editor training program

Mentorship opportunities

Qualifications

• 2+ years of experience in integrated marketing at a creative agency.
• Hands-on strategy and insights experience for creative campaigns.

Responsibilities

• Develop innovative strategies for marketing campaigns.
• Co-create briefs for creative teams and analyze campaign effectiveness.

Skills

Integrated Marketing

Creative Strategy

Social Campaign Rollouts

Client Communication

Data Analysis

Education

Bachelor's Degree in Marketing or related field

Tools

3rd Party Research Tools

Job description

Mutiny is Trailer Park Group’s integrated creative agency focused solely on the Gaming space. It is anchored by deep audience insights, integrated creative thinking, and proprietary data and strategy—all backed by Trailer Park Group’s premium content production resources on a global scale.

GENERAL JOB SUMMARY

We are currently seeking a social-first Creative Strategist for our growing Strategy team. Please note, this position requires candidates based in the West Coast region of the U.S.

Our Creative Strategist dives into clients’ businesses, understanding their marketing challenges and proposing solutions. They love gaming, the internet, and partnering with creative teams to make cool stuff. They are fluent in the modern marketing landscape and culture of the internet and on the pulse of the gaming audience. This role requires a self-starter who doesn’t need to be told how to take on tasks. They don’t see obstacles; you see opportunities.

IMPORTANT CALL-OUTS

• Experience working for an integrated or social-forward marketing agency is a must
• Passion for gaming mandatory
• Experience with social campaign rollouts, content plans required
• Must be comfortable with writing and helping lead briefs for creative and content campaigns
• Candidates must be based in the West Coast Region

WHAT YOU WILL DO

• Bring innovative, fresh connections thinking to our creative and strategy teams
• Identify key communication tasks and develop relevant connection ideas that come to life in innovative ways
• Co-create inspiring, informative briefs for our creative teams, in collaboration with our strategy & data partners
• Build strategic messaging & communications frameworks designed to inform where and how a brand ideally connects with desired audiences
• Build campaign and/or user journey to inform high-order campaign ecosystem, phasing & channel needs
• Partner with the measurement and analytics team to determine measures of success and synthesize findings to clear, actionable insights
• Provide POVs on media and marketing tactics, collaborating with cross-functional teams and partner agencies when necessary
• Use 3rd party research tools to refine complex information and data into key takeaways and/or compelling hypotheses
• Prepare and give presentations on findings & recommendations for internal and external stakeholders
• Actively contribute and bring your voice to the table

WHO YOU ARE

You have 2+ years of experience in integrated marketing at a creative agency (this is required)

• Hands-on strategy and insights experience for creative campaigns

Passionate about all facets of gaming culture, streaming, eSports, and marketing

Ability to field and execute strategic requests, big and small, with varying timelines

Proven ability to lead briefings that inspire innovation and breakthrough ideas

Ability to productize strategy and think about how to use strategy as a business development tool

Comfortable tackling various projects at once and re-prioritizing as needed, day to day

Sensitized to when to push and when to pull back in client/creative communication

• The ability to push beyond the assignment or the “ask”

A proactive, self-directed attitude towards work - not waiting to be told how to take on tasks

• Command of ALL the ways brands connect with people today - traditional, digital, event, etc.
• The ability to surface insights from data, research, and performance reporting

WORKING AT TRAILER PARK GROUP and MUTINY

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision, and values and feel inspired to grow while they’re here.

OUR PEOPLE AND CULTURE

We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

WHAT WE OFFER

Robust benefits program, Unlimited PTO, 401k with company match, Work Remotely, and many other perks. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders, and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have various opportunities to grow throughout their career.

At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us is responsible for driving equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual and understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, which makes us so good at what we do. We pride ourselves on being a company that embraces difference and represents our global clients.

We can't wait to learn more about you. Apply today!

#LI - Remote

COMPENSATION & BENEFITS

Please note that a job offer for this position will be determined based on many factors, including experience, unique skill set, other qualifications, location, job performance (current employees), and various business and budgetary considerations.

In addition to base salary, TPG also offers a comprehensive benefits package to support the physical and emotional wellness of our employees. This includes unaccrued time off, sick time, paid company holidays, medical/dental/vision insurance, life insurance, disability insurance, maternity/paternity benefits, 401(k) for regular full-time employees, and other perks. Certain roles may also be eligible for bonus compensation. TPG employees have access to TPG Academy, a unique industry offering that includes a full suite of learning experiences and development programs designed to support employee growth at every level across the organization. At TPG we are dedicated to supporting employees at every milestone to ensure they thrive in their careers at Trailer Park Group every step of the way.

Annual base pay range for this position is below.

$75,000 - $90,000 USD

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