Strategic Traditional Media Lead (TV, Mail & Local)

HearingLife; Franklin Township (NJ); Hybrid; USD 90,000 - 98,000; Full time

Job summary

HearingLife is seeking a Manager of Traditional Media to lead TV, Direct Mail, and Local Media planning and execution from our Somerset, NJ office. You will own offline channel strategy, guide campaigns, manage agencies, and partner with analytics, CRM, and brand teams to drive growth and brand impact.

The role demands strategic and detail-oriented leadership with experience managing high-volume campaigns and balancing brand and performance goals in a multi-location healthcare environment.

Qualifications

• Bachelor's Degree in Business, Marketing, or related field.
• 5-8 years of experience in a fast-paced marketing environment.
• Proven experience developing channel strategies with traditional media (TV, direct mail, print, radio).
• Experience leading agency relationships and negotiating media/vendor partnerships.
• Ability to influence cross-functional stakeholders and drive business outcomes.
• Experience in healthcare, retail, franchise, or multi-location marketing preferred.

Responsibilities

• Lead development, execution, and optimization of traditional channels (TV, Direct Mail, Local Media).
• Own channel strategy and planning to improve performance and efficiency.
• Manage relationships with agencies, media partners, and vendors.
• Oversee media planning, budgeting, forecasting, and spend management.
• Analyze campaigns and market trends to develop actionable insights.
• Collaborate with Analytics, Digital Marketing, CRM, Call Center, and Brand teams.
• Drive testing and innovation across traditional media.

Skills

Data-driven

Budget management

Leadership

Cross-functional

Communication

Education

Bachelor's Degree in Business/Marketing

Tools

Google Analytics

Google Looker

Microsoft Office

Job description

HearingLife is seeking a Manager of Traditional Media to lead TV, Direct Mail, and Local Media planning and execution from our Somerset, NJ office. You will own offline channel strategy, guide campaigns, manage agencies, and partner with analytics, CRM, and brand teams to drive growth and brand impact.

The role demands strategic and detail-oriented leadership with experience managing high-volume campaigns and balancing brand and performance goals in a multi-location healthcare environment.