Brand, PR & Events Director - Growth & Reputation

Hear Wright, Inc; New Jersey; Hybrid; USD 140,000 - 150,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

HearingLife in Somerset, NJ is seeking a Director of Brand, Public Relations & Events to steward the brand, drive awareness, and differentiate across customer touchpoints. You will lead strategy, content, creative, PR, website experience, and events while managing a team and partnering with clinic operations to deliver an integrated brand experience that supports growth.

The role emphasizes developing brand standards, storytelling, and measurement of KPIs, with a focus on healthcare marketing,

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in brand marketing, communications, content, PR, or related disciplines.
• 5+ years of people leadership experience.
• Experience leading integrated brand campaigns across owned, earned, paid, and experiential channels.
• Significant experience in graphic design and brand identity execution across digital and print channels.
• Experience managing content, creative, PR, website, and event functions.
• Proven agency and vendor management experience.
• Healthcare/retail/multi-location business experience preferred.

Responsibilities

• Lead brand strategy and drive awareness, reputation, and differentiation.
• Oversee content strategy across website, social, email, PR, events, and communications.
• Provide strategic creative direction for campaigns and assets.
• Lead public relations, media relations, and thought leadership initiatives.
• Oversee events, sponsorships, and community engagement with measurable ROI.
• Own website content governance, UX, SEO, and ongoing optimization.
• Lead, develop, and coach team members across functions.
• Partner with marketing, operations, and clinic teams to deliver integrated brand experiences.

Skills

Strategic brand leadership

Design experience

Copywriting & content development

Adobe Creative Suite

Agency & vendor management

Data-driven decision making

Education

Bachelor's degree in Marketing, Communications, Business or related field

Tools

Google Analytics

Looker

Job description

HearingLife in Somerset, NJ is seeking a Director of Brand, Public Relations & Events to steward the brand, drive awareness, and differentiate across customer touchpoints. You will lead strategy, content, creative, PR, website experience, and events while managing a team and partnering with clinic operations to deliver an integrated brand experience that supports growth.

The role emphasizes developing brand standards, storytelling, and measurement of KPIs, with a focus on healthcare marketing,