Traditional Media Lead: TV, Direct Mail & Local Ads

Demant; Franklin Township (NJ); Hybrid; USD 90,000 - 98,000; Full time

Job summary

HearingLife, part of the Demant Group, seeks a Manager of Traditional Media to lead TV, Direct Mail, and Local Media strategy and execution. You will drive national and local marketing performance with data‑driven decisions, budget management, and cross‑functional collaboration.

The role requires strategic thinking and hands‑on leadership for high‑volume campaigns, balancing brand and performance goals, and delivering measurable impact for HearingLife clinics. Hybrid work, Somerset, NJ.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• 5–8 years in a fast‑paced, dynamic marketing environment.
• Experience developing channel strategies with TV, direct mail, print, or radio.
• Experience leading agency relationships and negotiating media or vendor partnerships.
• Demonstrated ability to influence cross‑functional stakeholders and drive business outcomes.
• Healthcare/retail/multi‑location marketing experience preferred.

Responsibilities

• Lead development, execution, and optimization of TV, Direct Mail, and Local Media campaigns to drive brand awareness, leads, and growth.
• Own channel strategy, planning, budgeting, forecasting, and spend management across channels.
• Manage relationships with agencies, media partners, and vendors; provide strategic direction.
• Collaborate with Analytics, Digital Marketing, CRM, Call Center, and Brand teams for integrated strategies.
• Establish KPIs, reporting, and measurement frameworks for channel effectiveness.
• Present performance updates and strategic recommendations to leadership.

Skills

TV advertising

Direct Mail

Media Planning

Vendor Management

Budget Forecasting

Cross‑Functional Influence

Data‑driven Decision Making

Executive Communication

A/B Testing

Project Management

Attention to Detail

Budgets & Pacing

Microsoft Office

Education

Bachelor’s Degree (Business, Marketing, or related field)

Tools

Google Analytics

Google Looker

Microsoft Office

Job description

HearingLife, part of the Demant Group, seeks a Manager of Traditional Media to lead TV, Direct Mail, and Local Media strategy and execution. You will drive national and local marketing performance with data‑driven decisions, budget management, and cross‑functional collaboration.

The role requires strategic thinking and hands‑on leadership for high‑volume campaigns, balancing brand and performance goals, and delivering measurable impact for HearingLife clinics. Hybrid work, Somerset, NJ.