Brand Strategy & Communications Director

HearingLife; New Jersey; Hybrid; USD 140,000 - 150,000; Full time

Job summary

HearingLife in Somerset, NJ, is seeking a Director of Brand, Public Relations & Events to lead brand strategy, content, creative, PR, and events. You will manage a team and partner across clinics to deliver a cohesive national brand experience.

You will drive brand awareness, reputation, and customer engagement while shaping a differentiated market position and ensuring high-quality storytelling across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Journalism, or related field.
• 12+ years of progressive experience in brand marketing, communications, content, public relations, or related disciplines.
• 5+ years of people leadership experience.
• Demonstrated success leading integrated brand campaigns across owned, earned, paid, and experiential channels.
• Significant experience in graphic design, creative leadership, and brand identity execution across digital and print channels, with the ability to personally design assets when needed.
• Experience managing content, creative, PR, website, and event functions.
• Proven agency and vendor management experience.
• Healthcare, retail, consumer services, or multi-location business experience preferred.

Responsibilities

• Maintain and evolve brand standards, messaging frameworks, and visual identity guidelines.
• Ensure consistency across advertising, content, communications, events, digital experiences, and customer touchpoints.
• Identify opportunities to strengthen brand awareness, differentiation, and customer preference.
• Develop strategies that enhance HearingLife's market position and reputation.
• Monitor brand health and awareness metrics and recommend strategies to improve consideration, preference, and loyalty.
• Establish and maintain standards for clinic branding, signage, environmental design, merchandising, and customer-facing materials to deliver a cohesive brand experience nationwide.
• Lead content strategy across website, social media, email, PR, events, and customer communications.
• Establish content priorities, editorial calendars, messaging frameworks, and governance standards.
• Drive hearing health education and awareness initiatives that support brand and business objectives.
• Ensure all content is customer-centric, clinically credible, and aligned with brand standards.
• Lead the creative vision and execution of the HearingLife brand across all channels.
• Provide strategic creative direction for campaigns, content, website experiences, advertising, events, and communications.
• Serve as a hands-on creative leader, personally designing and producing marketing, presentation, event, website, and communication assets as needed.
• Evaluate creative effectiveness and continuously improve brand impact and engagement.
• Position HearingLife leaders as trusted experts in hearing healthcare.
• Cultivate relationships with national, regional, local, healthcare, and trade media.
• Oversee development of media materials, press releases, communication plans, and thought leadership initiatives.
• Lead reputation-building efforts that strengthen awareness, trust, and brand credibility.
• Lead event and experiential marketing strategies that support brand awareness and customer engagement.
• Ensure conferences, community events, sponsorships, and activations deliver measurable business impact.
• Develop partnerships with healthcare organizations, advocacy groups, and strategic partners.
• Evaluate event performance and optimize ROI.
• Own website content strategy, governance, and customer experience.
• Oversee website content governance, user experience, SEO strategy, and ongoing optimization initiatives.
• Lead and develop team members across creative, content, public relations, website, and event functions.
• Foster a high-performing, collaborative culture focused on innovation, accountability, and results.
• Manage agency and vendor partners to ensure high-quality execution and alignment with business objectives.
• Partner closely with Customer Acquisition, Local Marketing, New Clinic Marketing, and clinic operations teams.
• Establish and monitor KPIs across brand awareness, reputation, media coverage, content engagement, website performance, and event effectiveness.
• Track brand health, share of voice, sentiment, earned media value, and executive visibility.
• Provide data-driven recommendations and strategic reporting to leadership.

Skills

Strategic brand leadership

Storytelling

Brand campaigns

Copywriting

Adobe Creative Suite

Content strategy

Agency management

Executive presence

Stakeholder influence

Data analytics

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Tools

Google Analytics

Looker

Adobe Creative Suite

Job description

HearingLife in Somerset, NJ, is seeking a Director of Brand, Public Relations & Events to lead brand strategy, content, creative, PR, and events. You will manage a team and partner across clinics to deliver a cohesive national brand experience.

You will drive brand awareness, reputation, and customer engagement while shaping a differentiated market position and ensuring high-quality storytelling across channels.