Traditional Media Strategy Lead (TV, Direct Mail & Radio)

HearingLife; New Jersey; Hybrid; USD 90,000 - 98,000; Full time

Benefits offered by this job

Hybrid work schedule

Somerset, NJ office

Job summary

HearingLife is seeking a Manager of Traditional Media to lead national and local TV, direct mail, and local media campaigns from our Somerset, NJ office. The role focuses on strategic planning, budget management, and cross-functional collaboration to drive brand and performance outcomes.

You will partner with Analytics, Digital Marketing, CRM, Call Center, and Brand teams to optimize campaigns, test new approaches, and report results to senior leadership.

Qualifications

• Bachelor’s degree in business, marketing or a related field.
• 5-8 years in a fast paced marketing environment.
• Proven experience developing channel strategies with traditional marketing channels.

Responsibilities

• Lead the development, execution, and optimization of traditional marketing channels including TV, Direct Mail, and Local Media to drive brand awareness, lead generation, and business growth.
• Own channel strategy and planning, identifying opportunities to improve performance, maximize efficiency, and achieve marketing objectives.
• Manage relationships with external agencies, media partners, and vendors, providing strategic direction and ensuring successful execution of campaigns.
• Oversee media planning, budget allocation, forecasting, and spend management across assigned channels to ensure efficient use of marketing investments.
• Analyze campaign performance and market trends to develop actionable insights, optimization strategies, and recommendations for senior leadership.
• Partner with Analytics, Digital Marketing, CRM, Call Center, and Brand teams to develop integrated marketing strategies and ensure alignment across channels.
• Drive testing and innovation efforts across traditional media channels, evaluating new opportunities, markets, audiences, and tactics to improve performance.
• Establish KPIs, reporting frameworks, and measurement strategies to assess channel effectiveness and business impact.
• Lead the development and presentation of performance updates, business cases, and strategic recommendations to marketing leadership and key stakeholders.
• Ensure all campaigns are executed on time, within budget, and aligned with brand standards and organizational objectives.
• Identify opportunities to improve processes, workflows, and cross-functional collaboration to enhance marketing effectiveness and operational efficiency.
• Stay informed on industry trends, competitive activity, and emerging media opportunities, proactively recommending strategies that drive growth and innovation.

Skills

Data-driven

Cross-functional leadership

Budget management

Agency/vendor management

Presentations to executives

Communication

Education

Bachelor’s Degree (Business, Marketing, or related field)

Tools

Microsoft Office

Google Analytics

Google Looker

Project management tools

Job description

HearingLife is seeking a Manager of Traditional Media to lead national and local TV, direct mail, and local media campaigns from our Somerset, NJ office. The role focuses on strategic planning, budget management, and cross-functional collaboration to drive brand and performance outcomes.

You will partner with Analytics, Digital Marketing, CRM, Call Center, and Brand teams to optimize campaigns, test new approaches, and report results to senior leadership.