Strategic Tradeshow & Marketing Manager

AVW Equipment Company, Inc.; Maywood (IL); On-site; USD 85,000 - 120,000; Full time

Job summary

AVW Equipment Company, Inc. is seeking a Marketing & Trade Show Manager to support and execute AVW's marketing initiatives, with a primary focus on tradeshow management, event coordination, and marketing program development.

This role requires a strong understanding of marketing principles, brand development, and customer engagement, along with the organizational skills needed to coordinate successful events and marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered.
• 5 years of experience in marketing, event planning, or tradeshow management.
• Strong knowledge of marketing principles, brand development, and promotional strategies.
• Experience coordinating tradeshows, corporate events, or customer-facing events.
• Strong project management and organizational skills; ability to manage multiple priorities.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office; graphic design or marketing platforms a plus.

Responsibilities

• Plan, organize, and execute national and regional tradeshows.
• Manage event timelines, budgets, logistics, registration, travel arrangements, and vendor relationships.
• Coordinate booth design, layouts, signage, promotional materials, displays, and equipment shipments.
• Source and manage tradeshow vendors, contractors, and service providers.
• Coordinate booth setup, dismantling, shipping, and on-site event requirements.
• Collaborate with Sales to establish event objectives, identify target audiences, and maximize customer engagement and lead generation.
• Evaluate tradeshow performance and provide recommendations for future events.
• Assist in developing and executing marketing initiatives that support AVW's business goals and brand strategy.
• Coordinate marketing campaigns, promotions, and customer engagement activities.
• Maintain brand consistency across marketing materials, event displays, and promotional items.
• Research industry trends, competitor activities, and marketing opportunities.
• Collaborate with Sales and Product Development to support product launches, marketing materials, and promotional campaigns.
• Assist with the development of presentations, brochures, product literature, and other marketing resources.
• Coordinate the sourcing, ordering, and distribution of promotional products and branded merchandise.
• Maintain inventory of tradeshow displays, marketing materials, and promotional items.
• Assist with the development and organization of marketing content and resources.
• Ensure all materials accurately represent AVW's brand, products, and messaging.
• Plan, organize, and execute distributor meetings, conferences, and training events.
• Manage event logistics, scheduling, venues, accommodations, and materials.
• Work with internal departments to develop presentations, training materials, and event resources.
• Ensure events are professionally organized and provide a positive experience for distributors and customers.
• Plan and coordinate internal company events, celebrations, and employee engagement activities.
• Manage event details, vendors, catering, decorations, gifts, prizes, and promotional materials.
• Coordinate company initiatives and seasonal events

Skills

Marketing principles

Brand development

Customer engagement

Project management

Organizational skills

Written and verbal communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Microsoft Office

Job description

AVW Equipment Company, Inc. is seeking a Marketing & Trade Show Manager to support and execute AVW's marketing initiatives, with a primary focus on tradeshow management, event coordination, and marketing program development.

This role requires a strong understanding of marketing principles, brand development, and customer engagement, along with the organizational skills needed to coordinate successful events and marketing initiatives.