Global Tradeshow Strategy & Experience Lead

Avantor; Georgia; On-site; USD 98,000 - 157,000; Full time

Job summary

Avantor is seeking a Tradeshow Manager to lead the strategy, planning, execution, and measurement of flagship tradeshows worldwide. You will drive brand awareness, engagement, and lead generation while coordinating with Commercial, Product, Marketing, Digital, and executive stakeholders to ensure consistent messaging.

The ideal candidate brings 5–7 years of large-scale tradeshow experience, strong negotiation and budgeting skills, and a proven ability to manage complex cross-functional programs.

Qualifications

• Bachelor's degree required in a relevant field.
• 5–7 years of progressive experience in trade show, events, marketing, communications, or related environments.
• Proven success leading end-to-end planning and execution of large-scale, third-party tradeshows.
• Strong contract negotiation, budget management, reporting, and project management capabilities.
• Cross-functional leadership within matrixed organizations.

Responsibilities

• Lead global and flagship show strategy, planning, execution, and measurement.
• Negotiate exhibit space, sponsorships, and contracts to maximize value.
• Independently manage a portfolio of tradeshows with governance for regional events.
• Coordinate planning with Commercial, Product, Marketing, Digital, and external partners.
• Oversee logistics, housing, shipping, booth assets, and lead retrieval systems.
• Own post-event reporting, ROI analysis, and stakeholder communications.

Skills

Strategic leadership

Contract negotiations

Portfolio management

Cross-functional leadership

Logistics management

Budget management

Vendor management

Performance measurement

Process excellence

Relationship management

Education

Bachelor's degree

Tools

Microsoft 365

Teams

SharePoint

C4C

Cvent

iCapture

Job description

Avantor is seeking a Tradeshow Manager to lead the strategy, planning, execution, and measurement of flagship tradeshows worldwide. You will drive brand awareness, engagement, and lead generation while coordinating with Commercial, Product, Marketing, Digital, and executive stakeholders to ensure consistent messaging.

The ideal candidate brings 5–7 years of large-scale tradeshow experience, strong negotiation and budgeting skills, and a proven ability to manage complex cross-functional programs.