Strategic Trade Marketing Manager — Growth & Execution

StarKist Co.; Reston (VA); On-site; USD 105,000 - 135,000; Full time

Job summary

StarKist Co. in Reston, VA is seeking a Manager, Trade Marketing to lead national trade marketing initiatives, align field plans with corporate goals, and act as a key liaison between field sales and internal teams.

You will oversee budgeting, item distribution, and post-promotional analysis, working with Finance, Marketing, and Supply Chain to ensure accurate forecasts and successful promotions; regular full-time on-site role.

Qualifications

• 5+ years of professional experience in CPG sales or related industry.
• BA/BS required; MBA preferred.
• Broad knowledge of grocery trade across HQ and retail levels.
• Demonstrated ability to communicate effectively and work with cross-functional teams.

Responsibilities

• Achieve operating income, volume, share, and MAPPS goals through effective field communication.
• Provide strategic input to the annual operating plan with trade marketing tactics.
• Develop national trade plans and approve customer plans with cross-functional teams.
• Manage trade spend budgeting and execution to meet margin goals.
• Collaborate with Finance, Consumer Marketing, and Supply Chain to align forecasts and production.

Skills

CPG sales

Strategic planning

Cross-functional collaboration

Budget management

Education

BA/BS

MBA

Tools

TPM/BI systems

Job description

StarKist Co. in Reston, VA is seeking a Manager, Trade Marketing to lead national trade marketing initiatives, align field plans with corporate goals, and act as a key liaison between field sales and internal teams.

You will oversee budgeting, item distribution, and post-promotional analysis, working with Finance, Marketing, and Supply Chain to ensure accurate forecasts and successful promotions; regular full-time on-site role.