Senior Manager, Omni-Channel & Shopper Marketing

StarKist Co.; Reston (VA); On-site; USD 175,000 - 190,000; Full time

Job summary

StarKist Co. in Reston, VA is seeking a Senior Manager, Omni-Channel & Shopper Marketing to architect and execute integrated, full-funnel strategies across retail and digital ecosystems.

You will lead GTM plans, manage Retail Media Networks (Walmart Connect, Target Roundel, Amazon Advertising), collaborate with sales and brand teams, and optimize ROAS with data-driven insights. The role requires 8+ years in CPG marketing with e-commerce, MBA preferred, and a proven track record of growth through

Qualifications

• 8+ years in brand management/consumer packaged goods marketing with at least 5+ years handling e-commerce and digital advertising.
• Proven experience driving e-commerce growth with major retailers such as Target, Amazon, Walmart.
• Strong knowledge of omni-channel marketing and how to drive sales both in-store and online.

Responsibilities

• Architect and execute integrated, full-funnel marketing strategies across retail and digital ecosystems.
• Lead Omni-Channel and Shopper Marketing Go-To-Market strategy with KPI definition and optimization.
• Manage Retail Media Network partnerships and Joint Business Planning with major retailers.
• Optimize marketing spend across e-commerce and shopper channels to maximize ROAS.
• Translate high-level brand strategies into account-specific shopper plans and campaigns.
• Collaborate with sales, brand teams, and external agencies to drive growth and program success.

Skills

Omni-Channel Marketing

E-commerce Growth

Retail Media

Cross-functional Leadership

Strategic Thinking

Analytical Skills

Vendor Management

Education

Bachelor's degree

MBA (preferred)

Tools

Circana

Numerator

Job description

Regular Full-Time Reston, VA, US

This position is located in Reston, VA
This position is not remote work
Must be legally authorized to work in the US

PURPOSE -

• The Senior Manager, Omni-Channel & Shopper Marketing will architect and execute integrated, full-funnel marketing strategies that drive product conversion across retail and digital ecosystems. This role sits at the intersection of brand strategy, field sales and retail media. You will be responsible for building a seamless shopper journey and maximizing the return on investment (ROI) for Retail Media Networks (RMNs) like Walmart Connect, Target Roundel, and Amazon Advertising.

PRINCIPAL ACCOUNTABILITIES –

• Refine StarKist’s Omni-Channel and Shopper Marketing Go-To-Market Strategy
  • Identify appropriate strategies and KPIs to drive transformative growth for selling StarKist products in both online and brick & mortar store environments
  • Identify new channel opportunities based on current market trends and articulate the pros and cons of these channels to key stakeholders
  • Collaborate with Sales Teams to grow e-commerce retail sales and gain access to appropriate data to shift the sales mix to higher margin sales
  • Optimization of StarKist Omni-Channel Marketing Spending across e-commerce and shopper marketing for key retailers
  • Analyze point-of-sale (POS) metrics, primary shopper insights, and syndicated database platforms (e.g., Circana, Numerator) to measure program ROAS and present clear optimization stories to senior leadership.
• Retail Media Network Management
  • Lead Joint Business Planning (JBP) with major retailers by collaborating with sales and retail merchants to pitch, secure, and evaluate high-impact merchandising events, endcaps, and custom digital shelf experiences.
  • Track and optimize key campaign metrics, including Return on Ad Spend (ROAS), Share of Voice (SOV), and incremental sales growth.
  • Manage Digital Marketing Plans both on e-commerce retailer sites and off-site (e.g. paid social and digital advertising at consumer sites) to drive e-commerce sales and conversion
  • Work with brand marketing team and agencies to optimize larger programmatic buys based on objectives
  • Evaluate media mix, engage in ROI analysis and report using quantitative metrics
• Full-Funnel Campaign Integration
  • Translate high-level brand strategies into tailored, account-specific shopper marketing plans that drive category trial, conversion, and brand loyalty across brick-and-mortar and digital ecosystems.
  • Seamlessly blend physical in-store activations (displays, coupons) with digital activations like Buy Online, Pick Up In-Store (BOPIS) campaigns.
  • Manage external agency partners to ensure timely and creative execution of retail-specific campaigns.
  • Act as the internal champion for digital growth, educating the traditional sales team on shifting e-commerce trends.

KNOWLEDGE/EXPERIENCE/COMPETENCIES -

• We are looking for an experienced omni-channel business leader and digital marketer
• 8+ years of overall professional experience in brand management/consumer packaged goods marketing with at least 5+ years managing e-commerce and digital advertising for a company or CPG brand
• Proven experience driving e-commerce business growth with major retail platforms such as Target, Amazon, Walmart, or regional grocery chains
• Social/Digital and Retail Media savvy. Strong knowledge of omni-channel marketing and how to effectively drive sales both in-store and online
• Strategic thought leadership, executive presence with strong ability to influence leadership and collaborate cross-functionally
• Strong project management skills with attention to detail, trouble-shooting and creative problem-solving skills
• Proactive, energetic self-starter and team player with a passion for executing with excellence and thrives in a fast-paced environment while being adaptable, resilient, and resourceful
• Experience in successfully working with outside agencies and vendors
• Must be a team player who is passionate and is willing to go beyond official job responsibilities
• MBA is preferred. Bachelor's degree is required.
• Strong analytical background, and strong written and verbal communication skills

The approximate pay range for this position is $175,000 to 190,000. This range is provided as a good faith estimate at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, abilities, and geographic location.

StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/Vet/Disability