Manager, Trade Marketing

StarKist Co.; Reston (VA); On-site; USD 105,000 - 135,000; Full time

Job summary

StarKist Co. in Reston, VA is seeking a Manager, Trade Marketing to lead national trade marketing initiatives, align field plans with corporate goals, and act as a key liaison between field sales and internal teams.

You will oversee budgeting, item distribution, and post-promotional analysis, working with Finance, Marketing, and Supply Chain to ensure accurate forecasts and successful promotions; regular full-time on-site role.

Qualifications

• 5+ years of professional experience in CPG sales or related industry.
• BA/BS required; MBA preferred.
• Broad knowledge of grocery trade across HQ and retail levels.
• Demonstrated ability to communicate effectively and work with cross-functional teams.

Responsibilities

• Achieve operating income, volume, share, and MAPPS goals through effective field communication.
• Provide strategic input to the annual operating plan with trade marketing tactics.
• Develop national trade plans and approve customer plans with cross-functional teams.
• Manage trade spend budgeting and execution to meet margin goals.
• Collaborate with Finance, Consumer Marketing, and Supply Chain to align forecasts and production.

Skills

CPG sales

Strategic planning

Cross-functional collaboration

Budget management

Education

BA/BS

MBA

Tools

TPM/BI systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Manager, Trade Marketing

Regular Full-Time Reston, VA, US

26 days ago Requisition ID: 1306

This position is located in Reston, VA
This position is not remote work
US Citizenship or Green Card Holder - no sponsorship available

PURPOSE

The Trade Marketing Manager (TMM) is responsible for achieving sales objectives consistent with corporate volume, share, and profit targets. The TMM provides direction for field planning and execution against volume, distribution, pricing, merchandising, trade spending, and retail objectives. The TMM is the primary communication link between field sales and internal departments, including consumer marketing, supply chain, and finance. The TMM is responsible to act as an advocate for field sales to ensure that appropriate resources are available and communication channels are open to guarantee successful execution.

PRINCIPAL ACCOUNTABILITIES

• Achieve operating income, volume, share, and Merchandising, Assortment, Pricing and Shelving (MAPPS) goals through effective communication with field sales.
• Strategic Planning - Provide strategic input, reflecting marketplace and customer requirements into the StarKist AOP (annual operating plan) process. The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
• Market/Customer Planning - Establish national priorities, objectives, and strategies to guide field sales development of market/customer plans that deliver StarKist objectives within defined corporate/brand strategies. The TMM is responsible for the review and approval of customer plans.
• Trade Spend Budgeting – Develop national funding rates for all product groups to ensure proper sales execution to meet corporate volume, share, and margin goals.
• Trade Spend Management- Manage all aspects of trade spending to ensure funds are effectively utilized in a fair and equitable manner consistent with promotional strategies to achieve merchandising objectives.
• Develop thorough knowledge of TPM/BI systems to effectively manage spending and sales objectives.
• Ensure Starkist new item and ongoing distribution assumptions, strategies, and tactics are financially sound, and have reasonable volume, share and % ACV headquarter and retail distribution objectives.
• Monitor execution of trade plan, communicate results, and make strategic recommendations.
• Conduct post-promotional analysis on a customer basis to assess the impact of promotions and make appropriate adjustments to refine and improve.
• Oversee the evaluation of all incremental spending requests and serve as the liaison with the appropriate cross functional groups to stimulate action on requests which are consistent with strategy.
• Ensure timely, accurate, and actionable communication concerning any request from Fields Sales and/or any initiative requiring action by field sales.
• Work closely with Finance to gain alignment on trade spending initiatives.
• Work closely with Consumer Marketing to develop and deploy corporate initiatives and budget processes, relative to volume and consumption.
• Work closely with Supply Chain to arrive at consensus forecast / production needs to meet customer demand.
• Administration - Effectively manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, forecasts, deduction management, etc.

KNOWLEDGE/EXPERIENCE/COMPETENCIES

• 5+ years of overall professional experience in CPG sales or related industry is desired
• BA/BS required / MBA preferred
• Broad knowledge and experience in Grocery trade gained at successive levels of responsibility in multiple areas of Headquarters and Retail Levels
• Knowledge of corporate policies and compliance
• Demonstrated prior success in achieving results using team driven philosophies
• Demonstrated proficiency in supporting corporate interest and ability to communicate and exercise very positive people skills.

The approximate pay range for this position is $105K to $135K. This range is provided as a good faith estimate at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, abilities, and geographic location.

StarKist Co. is an Equal Opportunity Employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, ethnicity, age, sex, sexual orientation, gender identity, national origin, religion, marital status, registered domestic partner status, medical condition, disability, military service, pregnancy and related medical conditions, or any other classification protected by federal, state and local laws and ordinances. EOE/AA/Vet/Disability