Strategic Tech Product Marketing Lead

Aquent; East Moline (IL); On-site; USD 124,000 - 187,000; Full time

Job summary

Aquent Studios is seeking a Lead Product Marketing Manager to lead the development of technology marketing strategy, messaging, and audience frameworks that boost relevance, adoption, and business impact. You will translate insights into compelling value propositions and go-to-market guidance, working across product marketing, insights, and regional teams to align positioning.

This role emphasizes scalable playbooks, cross-functional influence, and governance models to ensure consistent

Qualifications

• Experience in strategic marketing and product marketing within a complex business environment.
• Ability to develop customer segmentation, value propositions, positioning, and messaging frameworks.
• Strong executive communication skills and ability to align cross-functional teams around recommendations.

Responsibilities

• Lead the development of technology marketing strategy, messaging, and audience frameworks.
• Translate insights and market trends into value propositions and go-to-market guidance.
• Partner with product marketing, insights, and regional teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and governance for consistent marketing across portfolios and regions.
• Support portfolio marketing strategies that communicate the value of integrated technology offerings.

Skills

Strategic marketing

Product marketing

Go-to-market strategies

Executive communication

Cross-functional leadership

Education

Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or related field

Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy

Job description

Aquent Studios is seeking a Lead Product Marketing Manager to lead the development of technology marketing strategy, messaging, and audience frameworks that boost relevance, adoption, and business impact. You will translate insights into compelling value propositions and go-to-market guidance, working across product marketing, insights, and regional teams to align positioning.

This role emphasizes scalable playbooks, cross-functional influence, and governance models to ensure consistent