Strategic Social Media Manager - Data-Driven & Creative

Fleet Farm; Appleton (WI); On-site; USD 60,000 - 90,000; Full time

Job summary

Fleet Farm is seeking a strategic, creative, and analytical Social Media Manager to shape the brand’s social presence. You will own the organic strategy, align with marketing priorities, and collaborate with Creative, Merchandising, Marketing, and agency partners to drive campaigns and real-time opportunities.

Skilled in analytics, content planning, and cross-functional influence, you will translate data into actionable recommendations, optimize performance, and lead social initiatives across

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, Advertising, or related field
• 2–4 years of professional social media experience supporting a consumer-facing brand or retailer
• Experience developing social media strategy, not just publishing content
• Strong experience using social media analytics to evaluate performance and make strategic recommendations
• Experience developing and managing multi-platform content calendars
• Experience with social media management platforms (Hootsuite, Sprout Social, Sprinklr, Buffer)
• Experience with Meta Business Suite and social advertising platforms
• Understanding of platform algorithms, audience behavior, trends, and community engagement
• Ability to manage multiple priorities in a high-volume environment
• Strong communication, organization, project management, and analytical skills

Responsibilities

• Own the social strategy across platforms aligned with marketing priorities and business objectives
• Build and manage a multi-platform content calendar balancing planned campaigns with timely opportunities
• Use audience behavior, trends, and performance data to guide publishing decisions and content mix
• Identify opportunities to increase brand awareness, engagement, traffic, and loyalty
• Monitor KPIs like engagement, reach, impressions, follower growth, and conversions
• Translate data into actionable recommendations for future content and creative direction
• Develop reporting linking social performance to broader marketing objectives
• Provide strategic direction on creative concepts and briefs
• Collaborate with Creative, Video Production, Merchandising, and Marketing teams
• Manage campaigns from concept through publication
• Collaborate with paid social teams to align organic and paid strategies

Job description

Fleet Farm is seeking a strategic, creative, and analytical Social Media Manager to shape the brand’s social presence. You will own the organic strategy, align with marketing priorities, and collaborate with Creative, Merchandising, Marketing, and agency partners to drive campaigns and real-time opportunities.

Skilled in analytics, content planning, and cross-functional influence, you will translate data into actionable recommendations, optimize performance, and lead social initiatives across