Social Media Strategist: Content, Community & Analytics

DAP; Baltimore (MD); On-site; USD 68,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Company Provided Life Insurance

PTO

Disability insurance

401(k) plans

Employer-funded pension plan

Tuition Reimbursement

Job summary

DAP is seeking a Social Media Specialist to plan, execute, and optimize its organic social media presence across priority platforms. You will contribute to content development, publishing, and community engagement, while partnering with Creative, PR, Influencer Marketing, and cross-functional teams.

Ideal candidates have 3–5+ years in social media or digital marketing, with strong analytics and content creation skills, plus experience using social media management tools.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience.
• 3–5+ years of experience in social media, digital marketing, or content execution roles.
• Strong understanding of social media platforms, formats, and best practices.
• Experience creating and publishing content across multiple social channels.
• Familiarity with social media management and reporting tools.
• Ability to interpret performance data and apply insights to improve execution.
• Exposure to AI-enabled tools for research, content support, or reporting is a plus.

Responsibilities

• Plan, execute, and optimize organic social media presence across priority platforms.
• Draft, schedule, and publish content across Instagram, TikTok, Facebook, and YouTube.
• Maintain consistent channel presence, cadence, and platform hygiene.
• Support evergreen and campaign-driven content calendars.
• Ensure content aligns with brand voice and platform best practices.
• Stay current on platform updates and trends.

Skills

Social media management

Content creation

Analytics

Cross-functional collaboration

AI tools

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Social media management tools

Reporting tools

AI-enabled tools

Job description

DAP is seeking a Social Media Specialist to plan, execute, and optimize its organic social media presence across priority platforms. You will contribute to content development, publishing, and community engagement, while partnering with Creative, PR, Influencer Marketing, and cross-functional teams.

Ideal candidates have 3–5+ years in social media or digital marketing, with strong analytics and content creation skills, plus experience using social media management tools.