Social Media Specialist: Content, Engagement & Analytics

Unitek Learning; Peoria (AZ); On-site; USD 31,000 - 44,000; Full time

Benefits offered by this job

Medical, Dental and Vision package

Vacation time

Paid holidays

Life Insurance

Leadership development

Tuition assistance

Job summary

Unitek Learning is seeking a Social Media Specialist to support the development and execution of social media programs for an assigned institution or brand. You will create audience-focused content, manage channels, engage online communities, and analyze data to support marketing objectives.

Working within brand, compliance, and platform guidelines, you will collaborate with marketing, campus stakeholders, students, alumni, staff, ambassadors, and external partners to drive timely and compliant

Qualifications

• Bachelor’s degree in marketing, communications, public relations, digital media, or related field with at least two years of experience.
• Experience creating and managing content across major social media platforms, including Meta, TikTok, LinkedIn, and YouTube.
• Proficiency with social media management, scheduling, analytics, reporting, and multimedia editing tools, such as Sprout Social and CapCut.
• Ability to interpret social media performance metrics, develop actionable recommendations, and communicate findings through clear reports and presentations.
• Strong writing, editing, communication, organization, and project-coordination skills, with the ability to manage multiple priorities and deadlines.

Responsibilities

• Create, edit, gather, and repurpose platform-appropriate content for channels such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
• Maintain social media profiles and execute content calendars and campaigns; schedule and publish content.
• Monitor channels and respond to comments; escalate high-risk matters per guidelines.
• Track KPIs; prepare reports and analyses; suggest content/timing/workflow adjustments.
• Apply brand voice and accessibility standards across digital touchpoints; coordinate corrections as needed.
• Coordinate with campus and external partners to gather content and support campaigns.
• Maintain knowledge of platforms/tools and suggest improvements to workflows and reporting.

Skills

Social media management

Content creation

Analytics & reporting

Multimedia editing

Strong writing

Project coordination

Education

Bachelor’s degree in marketing, communications, public relations, digital media

Tools

Sprout Social

CapCut

Job description

Unitek Learning is seeking a Social Media Specialist to support the development and execution of social media programs for an assigned institution or brand. You will create audience-focused content, manage channels, engage online communities, and analyze data to support marketing objectives.

Working within brand, compliance, and platform guidelines, you will collaborate with marketing, campus stakeholders, students, alumni, staff, ambassadors, and external partners to drive timely and compliant