Enrollment-Focused Social Media Strategist

Mississippi State University; Starkville (MS); Hybride; USD 48 000 - 70 000; Plein temps

Résumé du poste

Mississippi State University’s Department of Landscape Architecture & Environmental Design seeks a social media marketing professional to develop and manage content across platforms, analyze metrics, and engage with prospective students. The role is 75% in Landscape Architecture and Environmental Design and 25% in CALS/MAFES communications.

Responsibilities include creating content, managing campaigns, training staff on WCAG compliance, and establishing a benchmarked analytics program to improve

Qualifications

• High School Diploma required; 4 years related experience.
• Equivalent combination of related education and related experience may be considered.
• Bachelor's degree in communications/related field preferred.

Responsabilités

• Write clear, compelling communications for website, email campaigns, newsletters, news releases, and social media.
• Work with program coordinators and admissions staff to maximize recruitment and communication with prospective students.
• Develop and maintain a comprehensive social media marketing strategy to expand reach and establish social media as a communications channel.
• Integrate social media into overall marketing initiatives with AI-era SEO best practices.
• Develop and manage paid digital campaigns; track performance.
• Create, manage, and monitor content calendars and reporting analytics; benchmark against competitors.

Connaissances

Adobe Creative Cloud

MS Office Suite

Paid digital campaigns

Organic social media

Marketing budget management

Communication skills

Team player

Independent work

Formation

Bachelor's Degree in Communications/related field

High School Diploma

Outils

Facebook Insights

YouTube Insights

Google Analytics

Hootsuite

Description du poste

Mississippi State University’s Department of Landscape Architecture & Environmental Design seeks a social media marketing professional to develop and manage content across platforms, analyze metrics, and engage with prospective students. The role is 75% in Landscape Architecture and Environmental Design and 25% in CALS/MAFES communications.

Responsibilities include creating content, managing campaigns, training staff on WCAG compliance, and establishing a benchmarked analytics program to improve