Strategic Social Media Lead & Content Creator

Ptcoa Consulting Llc; Little Rock (AR); On-site; USD 42,000 - 66,000; Full time

Job summary

Ptcoa Consulting Llc in Little Rock, AR is seeking a creative Social Media Strategist & Content Creator to plan, produce, and publish engaging content across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and emerging channels. You will craft captions, maintain brand voice, and drive audience growth with a data-informed strategy.

The ideal candidate combines content production with strategic marketing, stays ahead of digital trends, collaborates with the marketing team, analyzes performance,

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or related field.
• 2–4+ years of professional experience in social media management, content creation, digital marketing, or related role.
• A portfolio or examples of social content with links/handles.
• Consistent, measurable growth in engagement, followers, and reach across core platforms.
• Experience creating photo, video, and graphic content for multiple social media platforms.
• Proficiency with Adobe Creative Cloud (Photoshop, Premiere Pro, Illustrator, or similar).
• Experience with social media management and analytics platforms (Meta Business Suite, Hootsuite, Sprout Social, etc.).
• Working knowledge of Google Analytics and social media performance reporting.
• Excellent written, verbal, and interpersonal communication skills.

Responsibilities

• Develop, create, and publish engaging content across social media platforms including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and emerging channels.
• Capture and produce high-quality photo and video content featuring staff, providers, patients (when appropriate), and community events.
• Write compelling captions and copy reflecting the organization's voice and messaging.
• Maintain a consistent brand identity, tone, and visual style across all digital platforms.
• Collaborate with the marketing team to align content with organizational goals, campaigns, and key initiatives.
• Create content that feels distinct, on-brand, and culturally relevant; maintain a healthy pipeline of ideas and assets.
• Monitor social media channels daily and respond to comments, messages, reviews, and mentions in a timely manner.
• Plan, execute, and manage social media campaigns; track, analyze, and report on performance using analytics tools.
• Stay informed on trends and best practices to keep the organization’s social presence current and competitive.
• Partner with marketing, PR, leadership, and other departments to ensure consistent messaging.

Skills

Social media management

Content creation

Digital marketing

Adobe Creative Cloud

Google Analytics

Written communication

Verbal communication

Education

Bachelor's degree in Marketing/Communications/PR/Digital Media/Business

Tools

Meta Business Suite

Hootsuite

Sprout Social

Job description

Ptcoa Consulting Llc in Little Rock, AR is seeking a creative Social Media Strategist & Content Creator to plan, produce, and publish engaging content across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and emerging channels. You will craft captions, maintain brand voice, and drive audience growth with a data-informed strategy.

The ideal candidate combines content production with strategic marketing, stays ahead of digital trends, collaborates with the marketing team, analyzes performance,