Strategic Social Media Lead & Content Creator

PTCOA; Little Rock, Northern (AR, KY); Hybrid; USD 45,000 - 65,000; Full time

Job summary

PTCOA is seeking a Social Media Strategist & Content Creator in Little Rock, AR. The role leads content planning, creation, and distribution across major platforms, driving brand awareness and community engagement with data-informed decisions.

The ideal candidate blends creative storytelling with strategic marketing, staying ahead of trends and delivering measurable results. A collaborative, fast-paced environment is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or related field.
• 2–4+ years of professional experience in social media management or content creation.
• Portfolio or examples of social content with links/handles.
• Measurable growth in engagement, followers, and reach across platforms.
• Experience creating photo, video, and graphic content for multiple platforms.

Responsibilities

• Develop, create, and publish engaging content across social media platforms.
• Capture and produce high-quality photo and video content featuring staff and events.
• Write captions reflecting the organization’s voice and messaging.
• Maintain a consistent brand identity across digital channels.
• Plan and manage campaigns; analyze performance and optimize accordingly.
• Collaborate with the marketing team to align content with campaigns.

Skills

Content strategy

Social media marketing

Storytelling

Analytics & optimization

Project management

Written communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or related field

Tools

Adobe Creative Cloud

Meta Business Suite

Hootsuite / Sprout Social

Google Analytics

Job description

PTCOA is seeking a Social Media Strategist & Content Creator in Little Rock, AR. The role leads content planning, creation, and distribution across major platforms, driving brand awareness and community engagement with data-informed decisions.

The ideal candidate blends creative storytelling with strategic marketing, staying ahead of trends and delivering measurable results. A collaborative, fast-paced environment is expected.