Strategic Social Media Growth Lead

84 Lumber; Eighty Four (PA); On-site; USD 65,000 - 85,000; Full time

Job summary

84 Lumber is seeking a Social Media Manager to drive the company’s organic social strategy across all platforms. You will shape content, voice, and campaigns, collaborating with the marketing team to boost brand awareness and engagement.

You will lead the Social Media Coordinator, mentor staff, and manage influencer programs, partnerships, and data-driven optimization to meet business goals. This role requires strategic thinking and strong leadership.

Qualifications

• Bachelor's degree required or equivalent; proven experience in enterprise social media.
• At least five years managing social for a corporate brand or agency.
• Proficiency with social media publishing, analytics, and reporting tools.

Responsibilities

• Develop and execute the company's organic social media strategy across all platforms.
• Create and manage the annual organic social media plan aligned with priorities and campaigns.
• Maintain a consistent brand voice across channels.
• Develop channel-specific strategies for LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging platforms.
• Lead audience growth, engagement, and community building.

Skills

Social media strategy

Content planning

Analytics & reporting

Leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field

Tools

Sprout Social

Job description

84 Lumber is seeking a Social Media Manager to drive the company’s organic social strategy across all platforms. You will shape content, voice, and campaigns, collaborating with the marketing team to boost brand awareness and engagement.

You will lead the Social Media Coordinator, mentor staff, and manage influencer programs, partnerships, and data-driven optimization to meet business goals. This role requires strategic thinking and strong leadership.