Social Media Manager

84 Lumber Company; North Bethlehem Township (PA); On-site; USD 60,000 - 90,000; Full time

Job summary

84 Lumber Company is seeking a Social Media Manager to lead organic social media strategy across LinkedIn, Instagram, Facebook, TikTok, YouTube and emerging channels. The role partners with marketing to ensure a strong brand voice, drive engagement, and support business objectives.

You will mentor the Social Media Coordinator, develop influencer partnerships, and manage campaigns from planning to execution, while monitoring performance and delivering monthly insights.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Journalism, or related field.
• 5+ years of professional social media management for a corporate brand or agency.
• Experience using social media management, publishing, and analytics platforms.
• Strong understanding of analytics, algorithms, and performance optimization.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Develop and execute the company's organic social media strategy across all platforms.
• Establish and maintain a consistent brand voice and messaging across all social media channels.
• Lead audience development and influencer marketing programs.
• Own the social media content calendar and coordinate content production across platforms.
• Monitor performance, analyze metrics, and report insights to optimize content.

Skills

Excellent written and verbal comms

Leadership

Education

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field

Tools

Microsoft Suite

Project Management Software

Job description

Overview

The Social Media Manager is responsible for developing and executing 84 Lumber's organic social media strategy across all platforms. This role oversees content planning, brand voice, audience growth, influencer partnerships, and social-first campaigns that elevate brand awareness, engagement, and business objectives. The Social Media Manager will collaborate closely with the marketing team to create compelling content while ensuring a consistent brand presence across all social channels. This position also provides leadership and mentorship to the Social Media Coordinator.

Responsibilities

• Develop and execute the company's organic social media strategy across all platforms, aligning with overall marketing and business objectives.


• Develop and manage the annual organic social media strategy ensuring alignment with company priorities, recruiting initiatives, sponsorships, partnerships, and seasonal campaigns.


• Establish and maintain a consistent brand voice and messaging across all social media channels.


• Develop channel-specific strategies for LinkedIn, Instagram, Facebook, TikTok, YouTube, and emerging platforms to maximize audience engagement and business impact.


• Lead audience development initiatives and implement strategies to drive organic growth, engagement, and community building.


• Develop and manage influencer marketing programs, including identifying, negotiating with, and maintaining relationships with creators and brand advocates.


• Manage vendor and co-branded social media partnerships, including seasonal campaigns and strategic content collaborations.


• Own the social media content calendar, ensuring timely planning, coordination, approval, and execution of content across all platforms.


• Collaborate with agencies, vendors and internal associates to plan, organize, and execute content production, including coordinating on-site shoots and project-based storytelling opportunities.


• Monitor social media performance, analyze metrics, develop monthly and quarterly performance reports, identify trends, and provide recommendations to continuously improve content strategy and platform performance.


• Serve as the company's subject matter expert on social media trends, platform updates, best practices, and emerging technologies, providing guidance to internal teams as needed.


• Support reputation management efforts by monitoring social conversations and partnering with the other departments during issues requiring timely communication.


• Manage, mentor, and develop the Social Media Coordinator by providing leadership, coaching, and performance feedback.

Supervisory Responsibility

This position has the potential to have supervisory responsibilities.

Work Environment

The incumbent is located in a busy office area and is faced with constant interruptions on a regular basis.

Physical Demands

This position requires frequent sitting, use of hands, talking and listening. Periodically this position walks, stands and reaches. Rarely, this position climbs, balances, stoops, kneels, crouch or crawl.

Position Type/Expected Hours of Work

This is a full-time position. Hours of work depends on store hours of operations, 45+ hours per week.

Travel

Some travel is expected for this position.

Qualifications

• Microsoft Suite


• Project Management Software

Preferred Education and Experience

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.


• Five or more years of professional experience managing social media for a corporate brand or agency.


• Experience using social media management, publishing, and analytics platforms such as Sprout Social or similar tools.


• Strong understanding of social media analytics, reporting, platform algorithms, and performance optimization.


• Excellent written and verbal communication skills with exceptional attention to detail.


• Highly organized with the ability to manage multiple projects and meet deadlines in a fast-paced environment.

Equal Opportunity Employer

84 Lumber Company is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. 84 Lumber Company is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact [e-mail].