Strategic Social: Influencer & Content Manager

Salesforce, Inc.; Washington, Northern (IL, KY); Hybrid; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Manager, Social Content & Influence Strategy to lead influencer and industry voice programs, employee advocacy, and social execution for major product launches. You will own Instagram and TikTok strategies and partner with cross-functional teams to bring moments to life across social.

You'll work closely with Content Strategy, Creative, Analytics, and Operations to develop narrative APIs, activate creators, and scale an enterprise-grade influencer ecosystem while staying

Qualifications

• 5+ years of experience in social media, influencer marketing, content strategy, or related fields with ownership of campaigns from strategy through execution.
• Experience managing influencer or creator relationships end-to-end, including sourcing, briefing, activation, and measurement.
• Hands-on experience developing and shipping social content, including copywriting, editorial planning, calendars, and campaign execution.
• Experience supporting major Product Launches and culturally relevant moments across social.
• Strong cross-functional leadership aligning creative, influencer, analytics, and operations partners.

Responsibilities

• Lead the influencer program end to end, including relationships, cadence, and activation tiers.
• Build and manage relationships with industry voices to engage around Salesforce priorities.
• Own the employee advocacy program with a consistent editorial rhythm.
• Co-lead social execution for major product launches with ownership growing over time.
• Own strategy for Instagram and TikTok and monitor social trends.

Skills

Social media

Influencer marketing

Content strategy

Campaign ownership

Tools

Instagram

TikTok

Job description

Salesforce is seeking a Manager, Social Content & Influence Strategy to lead influencer and industry voice programs, employee advocacy, and social execution for major product launches. You will own Instagram and TikTok strategies and partner with cross-functional teams to bring moments to life across social.

You'll work closely with Content Strategy, Creative, Analytics, and Operations to develop narrative APIs, activate creators, and scale an enterprise-grade influencer ecosystem while staying