Strategic Lead, Social & Influencer Marketing

Intuit; Charlotte (NC); On-site; USD 191,000 - 278,000; Full time

Job summary

Intuit is seeking a Principal, Social & Influencer Marketing to define the strategic bar for owned social and influencer programs and build the execution muscle for high-performing content. You will serve as a trusted voice to cross-functional partners and manage agency relationships to keep content flowing and creator programs growing.

You'll collaborate with creative, paid media, and other teams, bringing real-time insights, innovative thinking, and hands-on content leadership to drive brand

Qualifications

• 8+ years in social media or influencer marketing with hands-on ownership.
• Experience building and scaling an influencer program end to end.
• Fluency across Instagram, TikTok, YouTube, LinkedIn, and X.
• Strong creative instincts and hands-on execution.
• Experience managing agency relationships.
• Ability to act with speed and autonomy.
• Senior-level communicator capable of influencing without authority.
• Bachelor's degree required.

Responsibilities

• Set the strategic approach for owned social content and develop a content calendar.
• Collaborate with internal teams and agencies to produce platform-native content.
• Manage influencer program operations, talent sourcing, contracting, and briefings.
• Track influencer performance and report against the measurement framework.
• Evolve the influencer program by addressing gaps and new formats.
• Partner with Legal on influencer contracting and compliance.
• Represent Owned Social in campaign planning with multiple teams.
• Own the weekly and monthly reporting across owned social and influencer.

Skills

Social media marketing

Influencer marketing

Content creation

Strategic thinking

Cross-functional collaboration

Communication skills

Project management

Education

Bachelor's degree

Job description

Intuit is seeking a Principal, Social & Influencer Marketing to define the strategic bar for owned social and influencer programs and build the execution muscle for high-performing content. You will serve as a trusted voice to cross-functional partners and manage agency relationships to keep content flowing and creator programs growing.

You'll collaborate with creative, paid media, and other teams, bringing real-time insights, innovative thinking, and hands-on content leadership to drive brand