Influencer & Social Content Strategy Manager

salesforce.com, inc.; Chicago (IL); On-site; USD 117,000 - 178,000; Full time

Job summary

Salesforce is seeking a Social & Influence Marketing lead to own influencer and industry voice programs, grow employee advocacy, and co-lead social execution for major product launches. You will own Instagram and TikTok strategy, build relationships with creators and industry voices, and coordinate cross-functional teams to deliver authentic, timely content.

This role requires 5+ years in social media or influencer marketing, strong leadership, and a deep understanding of social formats and

Qualifications

• 5+ years in social media, influencer marketing, or content strategy with ownership of campaigns (strategy through execution).
• End-to-end influencer/creator relationships management including sourcing, negotiation, briefing, activation, and measurement.
• Hands-on experience shipping social content, including copywriting, editorial planning, content calendars, and campaign execution.
• Experience supporting major Product Launches, campaigns, or culturally relevant moments across social.
• Strong cross-functional leadership coordinating creative, influencer, analytics, and operations partners around shared outcomes.
• Track record of developing clear product or solution narratives informed by audience insights.
• Strong working knowledge of Instagram and TikTok, including platform behaviors and trends.
• Experience managing project budgets and timelines and making decisions under ambiguity.
• Experience with employee advocacy programs is a plus.

Responsibilities

• Lead end-to-end influencer program with tiered activation.
• Build relationships with industry voices and influencers around Salesforce priorities and moments.
• Own employee advocacy program cadence and editorial rhythm.
• Co-lead social execution for major launches with influencer coordination and content production.
• Own Instagram and TikTok strategy and presence across channels.
• Monitor trends and identify opportunities for Salesforce to participate credibly.

Skills

Social media

Influencer marketing

Content strategy

Cross-functional leadership

Editorial planning

Campaign execution

Product Launch coordination

Instagram & TikTok knowledge

Budget management

Communication skills

Job description

Salesforce is seeking a Social & Influence Marketing lead to own influencer and industry voice programs, grow employee advocacy, and co-lead social execution for major product launches. You will own Instagram and TikTok strategy, build relationships with creators and industry voices, and coordinate cross-functional teams to deliver authentic, timely content.

This role requires 5+ years in social media or influencer marketing, strong leadership, and a deep understanding of social formats and