Strategic Social Campaign Executive

5WPR; United States; Híbrido; USD 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

ClassPass partnership

Flexible PTO

Summer Fridays

Hybrid work model

Parental leave

Learning & development programs

Season tickets access

Matching donations

Resumo da oferta

5WPR is seeking an Account Executive to help plan, execute, and optimize multi-channel campaigns from our Miami or Tampa offices, with 2-3 days in-person weekly.

You will support digital, social and executive visibility strategies, conduct research, and collaborate with cross-functional teams to ensure timely delivery and client ROI. The role emphasizes content development, platform analytics, and integrated communications across owned and earned media.

Qualificações

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-3 years of experience in channel activation, social media, or digital marketing, preferably within a digital agency or marketing environment.
• Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
• Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
• Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
• Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
• Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
• A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Responsabilidades

• Support development of corporate digital, social and executive visibility strategies.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Assist in identifying content pillars, editorial opportunities, platform priorities and measurement frameworks.
• Stay informed on platform changes, AI developments and social best practices.
• Support day-to-day execution of executive and corporate social programs across LinkedIn, X, Instagram, TikTok and other platforms.
• Draft social copy, thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Support short-form video development through research, scripting, and packaging.
• Coordinate with writers, designers, editors to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across accounts.
• Monitor conversations to identify content opportunities and risks.
• Pull platform analytics and support reporting on content and channel performance.
• Translate performance data into learnings and recommendations with guidance.
• Collaborate with PR, creative, influencer, paid media and analytics teams.
• Understand how earned/owned/executive/social content fit in an integrated program.
• Support cross-functional workflow to align deliverables with account priorities.
• Participate in client meetings and provide updates on workstreams.
• Develop relationships with internal teams and client contacts.
• Prepare client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with attention to detail.

Conhecimentos

Channel activation

Social media

Digital marketing

Campaign management

Formação académica

Bachelor's degree in marketing/advertising/business

Ferramentas

Google Analytics

Descrição da oferta de emprego

As an Account Executive at 5WPR, you will play a key role in supporting the planning, execution, and optimization of multi-channel marketing campaigns for our clients. Leveraging your growing expertise in digital channels and campaign management, you will contribute to the success of client campaigns by actively participating in the activation and utilization of various marketing channels. Working closely with cross-functional teams, your focus will be on ensuring smooth execution and delivering results that align with client objectives while maximizing return on investment (ROI).

This is a hybrid role based in our Miami or Tampa office, with 3 days per week in office.

Here’s what you’ll be doing:

• Support the development of corporate digital, social and executive visibility strategies aligned with broader client communications and business objectives.
• Conduct research across client priorities, industry conversations, earned media, competitors and cultural trends to inform content planning.
• Contribute to executive social audits, competitive benchmarking and platform assessments.
• Assist in identifying content pillars, editorial opportunities, platform priorities and measurement frameworks.
• Stay informed on platform changes, emerging formats, AI/search developments and social best practices.

Content Development & Execution

• Support day-to-day execution of executive and corporate social programs across LinkedIn, X, Instagram, TikTok and other relevant platforms.
• Draft social copy, executive thought leadership, content calendars, briefs, monitoring reports and client-ready materials.
• Support short-form video development through research, scripting, clip identification, timestamps, captions and platform packaging.
• Coordinate with copywriters, designers, video editors and other specialists to ensure timely delivery of content.
• Maintain calendars, trackers, approvals and deliverables across multiple accounts.

Monitoring, Insights & Optimization

• Monitor client, industry and cultural conversations to identify meaningful content opportunities and potential risks.
• Pull platform analytics and support reporting on content and channel performance.
• Help identify patterns across topics, formats, creative and audience engagement.
• Translate performance data into initial learnings and recommendations with senior team guidance.

Integrated Communications & Collaboration

• Work closely with PR account teams to identify opportunities to extend earned media through executive and brand social channels.
• Collaborate with creative, influencer, paid media and analytics teams as needed.
• Understand how earned, owned, executive and social content work together within an integrated communications program.
• Support cross-functional workflow and ensure digital deliverables remain aligned with broader account priorities.

Client & Account Management

• Participate in client meetings and provide updates on assigned workstreams.
• Develop strong working relationships with internal account teams and client contacts.
• Support preparation of client presentations, status reports and strategic recommendations.
• Manage assignments and deadlines with strong attention to detail and proactively flag issues.

Here's what you'll need:

• Bachelor's degree in marketing, advertising, business, or a related field.
• 2-3 years of experience in channel activation, social media, or digital marketing, preferably within a digital agency or marketing environment.
• Basic knowledge of digital marketing channels, including social media, search, display, email, and content marketing.
• Familiarity with campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
• Developing analytical skills, with the potential to interpret data and derive actionable insights to optimize channel performance.
• Good project management and organizational skills, with the ability to contribute to managing multiple campaigns simultaneously and meeting deadlines.
• Developing communication and collaboration skills, with the potential to work effectively in cross-functional teams.
• A proactive mindset, demonstrating an interest in staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Why you'll love working here:

• Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work-life balance
• Expanded parental leave and family planning support
• Continuous learning through "5W University" and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

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