Strategic SEO Specialist: Drive Traffic & Leads

Zinda Law Group, PLLC; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Zinda Law Group is seeking a highly analytical SEO Specialist to join our Marketing team. You will develop and execute SEO strategies to attract more clients and referrals for the firm, collaborating with Content Strategist on keyword research and topic ideation.

Responsibilities include optimizing blog content, addressing technical SEO issues, managing 20+ Google My Business listings, planning link building, and reporting traffic and rankings with GA4 to drive data-driven improvements.

Qualifications

• 3+ years of SEO experience required.
• Ability to grow service-oriented businesses with SEO best practices.
• Experience managing Google My Business listings.

Responsibilities

• Development and execution of SEO strategies to attract clients and referrals.
• Collaborate with Content Strategist on keyword research and topic ideation.
• Evaluate and optimize blog content for traffic and rankings.
• Fix technical SEO issues on the website.
• Manage 20+ Google My Business listings (content, reviews, optimizations).
• Suggest paid search optimizations for copy and landing pages.
• Plan and execute link-building activities.
• Report on traffic, rankings, and provide data-driven optimizations.
• Set up and maintain SEO reporting in GA4.

Skills

SEO strategy

Analytics

Growth mindset

Tools

SEMrush

Screaming Frog

MOZ

Google Analytics

Job description

Zinda Law Group is seeking a highly analytical SEO Specialist to join our Marketing team. You will develop and execute SEO strategies to attract more clients and referrals for the firm, collaborating with Content Strategist on keyword research and topic ideation.

Responsibilities include optimizing blog content, addressing technical SEO issues, managing 20+ Google My Business listings, planning link building, and reporting traffic and rankings with GA4 to drive data-driven improvements.