SEO Specialist

Zinda Law Group, PLLC; Austin (TX); In loco; USD 65.000 - 90.000; Tempo pieno

Descrizione del lavoro

Zinda Law Group is seeking a highly analytical SEO Specialist to join our Marketing team. You will develop and execute SEO strategies to attract more clients and referrals for the firm, collaborating with Content Strategist on keyword research and topic ideation.

Responsibilities include optimizing blog content, addressing technical SEO issues, managing 20+ Google My Business listings, planning link building, and reporting traffic and rankings with GA4 to drive data-driven improvements.

Competenze

• 3+ years of SEO experience required.
• Ability to grow service-oriented businesses with SEO best practices.
• Experience managing Google My Business listings.

Mansioni

• Development and execution of SEO strategies to attract clients and referrals.
• Collaborate with Content Strategist on keyword research and topic ideation.
• Evaluate and optimize blog content for traffic and rankings.
• Fix technical SEO issues on the website.
• Manage 20+ Google My Business listings (content, reviews, optimizations).
• Suggest paid search optimizations for copy and landing pages.
• Plan and execute link-building activities.
• Report on traffic, rankings, and provide data-driven optimizations.
• Set up and maintain SEO reporting in GA4.

Conoscenze

SEO strategy

Analytics

Growth mindset

Strumenti

SEMrush

Screaming Frog

MOZ

Google Analytics

Descrizione del lavoro

Zinda Law Group is looking for a highly analytical and organized SEO Specialist to join our growing Marketing team. This person will be developing and executing successful SEO strategies to gain more clients and referrals for the firm.

Responsibilities

• Development and execution of successful SEO strategies to get us more clients and referrals;
• Partner with Content Strategist on keyword research and topic ideation;
• Evaluate and recommend optimizations to existing blog content to drive traffic and rankings;
• Recommend fixes for technical SEO issues on the website;
• Manage our 20+ GMB listings – content posting, reviews, and other optimizations;
• Suggest optimizations for paid search copy website content and landing pages;
• Develop a plan for and execute on link building effort;
• Report on aspects of SEO such as traffic and rankings and make data-driven suggestions for optimizations;
• Set up and maintain SEO reporting in GA4.

Qualifications and Experience

• 3+ years of experience in SEO;
• Demonstrated ability to grow service-oriented businesses using SEO best practices;
• Experience with managing Google My Business listings;
• Experience setting up and making decisions based on SEO reporting;
• Familiarity with relevant tools (e.g. SEMRush Screaming Frog MOZ) and web analytics tools (e.g. Google Analytics)

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.