Senior Google Ads Lead - Paid Search & Growth

Zinda Law Group; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Zinda Law Group is seeking a hands-on Google Ads expert to own and optimize paid search campaigns that generate qualified personal injury cases. The role requires managing substantial Google Ads budgets, connecting ad spend to signed cases and revenue, and operating independently in a fast-paced environment.

The ideal candidate is highly analytical, has managed large lead-generation budgets, and can turn search advertising spend into measurable business growth while thriving in an in-office

Qualifications

• Proven hands-on Google Ads management experience.
• Experience generating leads, consultations, customers, or signed cases through paid search.
• Strong knowledge of GA4, Google Tag Manager, conversion tracking, call tracking, GCLID attribution, and offline conversions.

Responsibilities

• Build, manage, and optimize Google Search campaigns.
• Improve lead quality, cost per qualified lead, and case acquisition performance.
• Own conversion tracking, attribution, and reporting across Google Ads, GA4, GTM, call tracking, and CRM systems.
• Analyze search terms, lead quality, conversion rates, and ROI to drive optimization decisions.
• Collaborate with leadership, intake teams, and technical resources to improve results.
• Test ads, landing pages, targeting, bidding strategies, and new growth opportunities.

Skills

Google Ads management

Lead generation

Analytics

Tools

GA4

Google Tag Manager

Call tracking

GCLID attribution

Offline conversions

Job description

Zinda Law Group is seeking a hands-on Google Ads expert to own and optimize paid search campaigns that generate qualified personal injury cases. The role requires managing substantial Google Ads budgets, connecting ad spend to signed cases and revenue, and operating independently in a fast-paced environment.

The ideal candidate is highly analytical, has managed large lead-generation budgets, and can turn search advertising spend into measurable business growth while thriving in an in-office