SEO Specialist

Zinda Law Group; Austin (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

Zinda Law Group in Austin, TX is seeking an SEO Specialist to design and execute strategies that attract more clients and referrals. You will partner with content and analytics teams to optimize blogs, fix technical SEO issues, and manage 20+ GMB listings.

The role emphasizes data-driven decision making, reporting in GA4, and collaboration with paid media and content teams to improve rankings and traffic.

Qualifications

• 3+ years of experience in SEO.
• Ability to grow service-oriented businesses using SEO best practices.
• Experience managing Google My Business listings.
• Experience setting up and making decisions based on SEO reporting.
• Familiarity with SEMRush, Screaming Frog, MOZ and Google Analytics.

Responsibilities

• Development and execution of successful SEO strategies to get us more clients and referrals.
• Partner with Content Strategist on keyword research and topic ideation.
• Evaluate and recommend optimizations to existing blog content to drive traffic and rankings.
• Recommend fixes for technical SEO issues on the website.
• Manage our 20+ GMB listings – content posting, reviews, and other optimizations.
• Suggest optimizations for paid search copy, website content, and landing pages.
• Develop a plan for and execute on link building effort.
• Report on aspects of SEO such as traffic and rankings and make data-driven suggestions for optimizations.
• Set up and maintain SEO reporting in GA4.

Skills

SEO strategy

Data-driven optimization

Team collaboration

Content ideation

GMB management

Tools

SEMRush

Screaming Frog

MOZ

Google Analytics

Job description

Responsibilities

• Development and execution of successful SEO strategies to get us more clients and referrals;
• Partner with Content Strategist on keyword research and topic ideation;
• Evaluate and recommend optimizations to existing blog content to drive traffic and rankings;
• Recommend fixes for technical SEO issues on the website;
• Manage our 20+ GMB listings – content posting, reviews, and other optimizations;
• Suggest optimizations for paid search copy٫ website content٫ and landing pages;
• Develop a plan for and execute on link building effort;
• Report on aspects of SEO such as traffic and rankings and make data-driven suggestions for optimizations;
• Set up and maintain SEO reporting in GA4.

Qualifications and Experience

• 3+ years of experience in SEO;
• Demonstrated ability to grow service-oriented businesses using SEO best practices;
• Experience with managing Google My Business listings;
• Experience setting up and making decisions based on SEO reporting;
• Familiarity with relevant tools (e.g. SEMRush٫ Screaming Frog٫ MOZ) and web analytics tools (e.g. Google Analytics)

Zinda Law Group is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.