SEO, GEO and AEO Strategist

TriMark Digital; Raleigh (NC); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

TriMark Digital is seeking a search strategist who views SEO as an ecosystem spanning traditional rankings, AI-generated results, and answer engines. You will shape content strategies, build topic clusters, and partner with writers and product teams to boost visibility, traffic, and qualified leads across organic and AI-powered experiences.

The role emphasizes data-informed decisions, ongoing optimization, and collaboration with cross-functional teams to drive measurable business outcomes in a

Formación

• 3–7+ years of experience in SEO, content strategy, or organic growth.
• Strong understanding of technical SEO fundamentals, content mapping, and evolving search landscape.
• Ability to translate data into actionable optimization plans and business outcomes.

Responsabilidades

• Develop and execute integrated search strategies across traditional SEO, generative engine optimization, and answer engine optimization.
• Identify opportunities to increase brand presence across Google, AI platforms, and AI-driven discovery channels.
• Own the content roadmap aligned to business goals, search demand, and user intent; collaborate with writers and designers.

Conocimientos

SEO

Content strategy

Analytics

Cross-functional collaboration

Herramientas

GA4

GSC

Ahrefs

Semrush

Descripción del empleo

We’re looking for a search strategist who understands that “SEO” isn’t just about rankings anymore. This role sits at the intersection of traditional search, generative search (AI-driven results), and answer engine optimization—owning how brands show up across Google, AI platforms, and emerging discovery channels. You’ll lead content strategy with a performance mindset—building scalable, data-informed programs that drive visibility, traffic, and qualified leads across organic and AI-powered experiences.

Roles + Responsibilities

Search Strategy (SEO + GEO + AEO)

• Develop and execute integrated search strategies across:
  • Traditional SEO (organic rankings, technical optimization)
  • Generative Engine Optimization (visibility in AI-generated responses)
  • Answer Engine Optimization (featured snippets, zero-click results)
• Identify opportunities to increase brand presence across Google, ChatGPT, Gemini, Perplexity, and other AI-driven discovery platforms
• Monitor and adapt to changes in search behavior, SERP features, and AI interfaces

Content Strategy & Development

• Own the content roadmap aligned to business goals, search demand, and user intent
• Build topic clusters, entity-driven content, and semantic strategies
• Partner with writers, designers, and subject matter experts to produce high-quality, authoritative content
• Optimize existing content for performance across both traditional and AI-driven search environments

Performance & Analytics

• Define KPIs across rankings, traffic, conversions, and AI visibility
• Analyze performance using tools like GA4, GSC, Ahrefs/Semrush, and emerging AI visibility tools
• Translate data into actionable insights and ongoing optimization plans

Technical & On-Page Optimization

• Collaborate with development teams to ensure strong technical SEO foundations (site structure, schema, page speed, crawlability)
• Implement structured data and entity markup to improve machine understanding and AI surfacing
• Ensure content is optimized for readability, extraction, and summarization by AI systems

Cross-Channel Collaboration

• Work closely with paid media, CRO, and sales teams to align messaging and maximize pipeline impact
• Support integrated campaigns where organic, paid, and AI visibility work together

Requirements

• 3–7+ years of experience in SEO, content strategy, or organic growth
• Strong understanding of:
  • Technical SEO fundamentals
  • Content strategy and keyword/intent mapping
  • Evolving search landscape (AI search, zero-click behavior, entity-based search)
• Experience creating or managing high-performing content programs
• Familiarity with structured data, schema, and semantic SEO principles
• Analytical mindset with the ability to tie work to business outcomes
• Clear communicator who can translate complex search concepts into actionable plans

Bonus Points

• Experience optimizing for AI platforms (ChatGPT, Perplexity, Gemini, etc.)
• Background in B2B, lead generation, or performance marketing environments
• Experience with CRO or conversion-focused content
• Familiarity with APIs, automation, or programmatic SEO approaches