SEO & AI Discovery Strategist

Newsletter Jobs; Denver (CO); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Pension plan

Flexible Time Off

Paid holidays

Job summary

Plante Moran is seeking a Search Optimization Specialist to lead strategies for SEO, AEO, and GEO across our content and digital marketing teams. You will guide keyword research, on-page optimization, and content governance to improve organic visibility and authority.

The role collaborates with subject matter experts and web teams to shape search-driven content and AI-ready responses. You will monitor performance, socialize insights with stakeholders, and help evolve tooling and measurement

Qualifications

• Bachelor’s degree in Marketing, or related field; or equivalent education, training, or experience.
• 3–5 years of experience in SEO, content strategy, digital marketing, or search-focused roles (B2B experience preferred).
• Hands-on experience with enterprise SEO tools (Conductor, SEMrush, Moz, or similar).
• Strong understanding of modern SEO fundamentals, including technical SEO, on-page optimization, and authority signals.
• Working knowledge of AEO concepts (featured snippets, voice search, question-based optimization) and GEO concepts (AI-generated answers, citations, entity authority).
• Ability to translate search data and insights into clear, actionable recommendations for technical and non-technical stakeholders.
• Exceptional written and verbal communication skills with strong critical thinking and attention to detail.
• Strong presentation skills for senior and cross-functional stakeholders.
• Understanding of buyer’s journey and how search maps to content and conversion.
• Collaborative, proactive, and consultative approach with teams across the firm.
• Proficiency with Microsoft Office Suite and familiarity with project management tools.

Responsibilities

• Lead and implement firm-wide search optimization strategy across SEO, AEO, and GEO to increase organic visibility, authority, and share of voice.
• Partner with content, digital marketing, and subject matter experts to shape search-first content strategies aligned to business goals and audience intent.
• Conduct keyword, query, and topic research for traditional and AI-based discovery.
• Optimize web content for on-page SEO; guide off-page optimization including backlinks, PR alignment, and authority signals.
• Ensure content is structured for featured snippets, voice search, and AI-generated answers.
• Monitor and socialize performance insights with marketing stakeholders.
• Evolve search tooling and measurement approaches across platforms.
• Establish and reinforce search optimization best practices across teams.
• Collaborate with SMEs and content teams on staff-authored content and thought leadership.
• Advise on site structure, content governance, and SEO fundamentals with web/UX teams.
• Support integrated marketing campaigns by embedding search optimization from planning to execution.

Skills

SEO strategy

AEO concepts

GEO concepts

Content collaboration

Data-driven recommendations

Cross-functional communication

Education

Bachelor’s degree in Marketing or related field

Tools

Conductor

SEMrush

Moz

Job description

Plante Moran is seeking a Search Optimization Specialist to lead strategies for SEO, AEO, and GEO across our content and digital marketing teams. You will guide keyword research, on-page optimization, and content governance to improve organic visibility and authority.

The role collaborates with subject matter experts and web teams to shape search-driven content and AI-ready responses. You will monitor performance, socialize insights with stakeholders, and help evolve tooling and measurement