Strategic Segment Marketing Manager – Growth & Campaigns

T-Mobile; Frisco (TX); On-site; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k) plan

Paid time off

Stock-based compensation opportunities

Job summary

T-Mobile in the United States is seeking a Marketing Programs Manager to optimize the portfolio across business segments, planning, creating and producing campaigns with segment strategy teams to drive engagement and revenue.

The role partners with sales, product management and web strategy to ensure a consistent brand, measures performance and drives long-term customer engagement. Three in-office days per week at HQs listed include Bellevue, Frisco, and Overland Park.

Qualifications

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent
• Marketing Technology - Pardot, SF Marketing Cloud, RevUp/MDR
• CRM - Salesforce
• HTML - Email tactic execution

Responsibilities

• Implement strategies for lead generation and marketing automation for segments.
• Partner with segments to identifying market size, preparation of business plans, and assists in pricing recommendations for the defined Marketing and service portfolio.
• Manage marketing communication and distribution plans to include tracking of results.
• Prepares presentations for various audiences ranging from peers to executive level.
• Coordinate tactics and execution across partners to ensure consistent execution and brand presentation.
• Own deployment of Marketing tactics, including build and deploy of emails, SMS, Sales outbound prospecting campaign lists.

Skills

Campaign planning

Cross-functional collaboration

Data analysis

Content creation

Education

Bachelor's Degree + 3 years experience

Tools

Pardot

Salesforce Marketing Cloud

RevUp/MDR

Job description

T-Mobile in the United States is seeking a Marketing Programs Manager to optimize the portfolio across business segments, planning, creating and producing campaigns with segment strategy teams to drive engagement and revenue.

The role partners with sales, product management and web strategy to ensure a consistent brand, measures performance and drives long-term customer engagement. Three in-office days per week at HQs listed include Bellevue, Frisco, and Overland Park.