Segment Marketing Manager — Growth & Engagement Leader

T-Mobile; Overland Park (KS); On-site; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

Paid time off & holidays

Job summary

T-Mobile for Business is seeking a Marketing Campaign Communications Lead to optimize the portfolio across consumer segments, drive revenue, and reduce churn. You will plan, create, and produce campaigns with Marketing segment strategy teams to implement strategic objectives and onboard, promote programs and launches for prospects and base customers.

You'll partner with cross functional teams including sales, product management and web strategy to deliver one brand experience.

Qualifications

• Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent

Responsibilities

• Implement strategies for lead generation and marketing automation in support of T-Mobile for Business segments.
• Experience with Pardot or Salesforce a plus
• Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build tactic-specific audience lists and develop marketing materials and tactics for multi-tactic campaigns.
• Own deployment of Marketing tactics, including build and deploy of emails, SMS, and prospecting campaign lists.
• Coordinate tactics and execution across partners to ensure consistent execution and brand presentation.

Skills

Marketing strategy

Campaign planning

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree or higher

Advanced degree with 1 year experience

Tools

Pardot

Salesforce

SF Marketing Cloud

HTML email tactics

Job description

T-Mobile for Business is seeking a Marketing Campaign Communications Lead to optimize the portfolio across consumer segments, drive revenue, and reduce churn. You will plan, create, and produce campaigns with Marketing segment strategy teams to implement strategic objectives and onboard, promote programs and launches for prospects and base customers.

You'll partner with cross functional teams including sales, product management and web strategy to deliver one brand experience.