Segment Marketing Manager

tmobile; Bellevue (WA); Hybrid; USD 88,000 - 159,000; Full time

Benefits offered by this job

Annual stock grant

Employee stock purchase plan

401(k)

Money coaching

Job summary

T-Mobile is seeking a Marketing Campaigns professional to optimize the portfolio across Consumer segments for Business, driving engagement and revenue through strategic communications. You will partner with Marketing segment strategy teams, craft onboarding and launch programs, and deploy multi-channel tactics (email, SMS) while ensuring consistent brand presentation across channels.

This role requires collaboration with sales, product management and web strategy, with three days in the

Qualifications

• Bachelor's degree plus 3 years of related work experience or advanced degree
• Experience with marketing automation and CRM systems
• Strong cross-functional collaboration across teams

Responsibilities

• Develop and optimize marketing campaigns for diverse segments
• Collaborate with Segment Marketing, creative, advertising teams and data providers
• Prepare business plans, audience lists and marketing tactics for multi-channel campaigns
• Own deployment of marketing tactics (emails, SMS, outbound lists) and ensure brand consistency

Skills

Campaign management

Lead generation

Marketing automation

Cross-functional collaboration

Education

Bachelor's degree + 3 yrs experience

Advanced degree

Tools

Pardot

Salesforce

Marketing Cloud

RevUp MDR

Job description

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees!

This role is crucial for optimizing the portfolio of products and services across diverse consumer segments in T-Mobile for Business to enhance revenue and reduce customer churn. It involves planning, creating, and producing marketing campaign communications in partnership with Marketing segment strategy teams to implement strategic objectives effectively. Individual will partner with a segment strategy member to build communications in support of onboarding, programs, offers & launches for prospective or base customers. Success is measured by the ability to drive long-term customer engagement and achieve targeted business outcomes. The individual will partner cross functionally across marketing and T-Mobile for Business to measure and optimize success of campaigns. The work impacts the organization by enhancing market presence and supporting sustained customer relationships through coordinated marketing efforts.

This role is available at our Bellevue, WA, Frisco, TX or Overland Park, KS HQs and requires a minimum of three days a week in office.

Implement strategies for lead generation and marketing automation in support of T-Mobile for Business segments.

Experience with Pardot or Salesforce a plus

Requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations to ensure flawless execution and to create one look and feel for T-Mobile products, services & communications.

Responsible for partnering with segments to identifying market size, preparation of business plans, and assists in pricing recommendations for the defined Marketing and service portfolio.

Manages marketing communication and distribution plans to include tracking of results.

Prepares presentations for various audiences ranging from peers to executive level.

Prepare recommendations for annual/quarterly business plans, strategies, audience list criteria and marketing tactic planning.

Collaborate with Segment Marketing, creative, advertising teams, and audience data providers to build tactic-specific audience lists, develop marketing materials and design tactics for multi-tactic Marketing campaigns (e.g., email, SMS, Sales outbound prospecting campaigns).

Own deployment of Marketing tactics, including build and deploy of emails, SMS, Sales outbound prospecting campaign lists.

Coordinate tactics and execution across partners to ensure consistent execution and brand presentation. Provide quality-assurance focus throughout the audience building and tactic execution processes, for owned deliverables and work owned by team members.

Effectively manage work plan, deadlines and conflicting priorities.

Document processes, systems and data flows as needed.

Identify and drive opportunities for process improvement. Provide requirements for new capabilities/tools as needed.

Monitor audience quality and tactic execution performance. Find opportunities to optimize each and proactively partner with team members to align upon and deliver optimizations.

Also responsible for other duties/projects as assigned by business management as needed

Required Skills:

Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR a combination of education and experience deemed equivalent

Preferred Skills :

• Marketing Technology - Pardot, SF Marketing Cloud, RevUp/MDR
• CRM - Salesforce
• HTML - Email tactic execution

Total Target Cash Earnings Opportunity:

$101,315 - $182,620

National Base Pay Range:

$88,100 - $158,800

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results.

The base pay range reflects the compensation component of this opportunity. The candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ375774¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee's eligible earnings in the prior year. Cert