Strategic Segment Marketing Lead - Foodservice

Affinity Group, Sales & Marketing Agency; Dallas (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Affinity Group seeks a Segment Marketing Manager to own strategy for its foodservice business across national and regional segments. You will lead a team, align with senior stakeholders, and drive insights-based marketing and sales enablement globally.

The role emphasizes data-driven decision making, cross-functional collaboration, and events support to deliver measurable ROI and strong customer communications.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related field; Master's degree preferred.
• Minimum of 5 years of progressive experience in foodservice segment marketing, sales enablement, or related roles.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite, SharePoint, and marketing technology platforms like Canva.

Responsibilities

• Set segment insights and strategy, directing Segment Marketing Specialists in gathering and synthesizing market insights across all segments.
• Translate insights into marketing strategy and content priorities, leveraging cross-functional capabilities including sales enablement and culinary.
• Own alignment of segment marketing strategy with overall business objectives, representing priorities in cross-functional planning.
• Build relationships with segment leads, sellers, and regional marketing teams to align goals.

Skills

Foodservice Strategy

Segment Marketing

Cross-functional Leadership

Sales Enablement

ROI Analytics

Content Development

Partner Collaboration

Project Management

Education

Bachelor's degree in marketing or related field

Master's degree preferred

Tools

Microsoft Office Suite

SharePoint

Canva

Job description

Affinity Group seeks a Segment Marketing Manager to own strategy for its foodservice business across national and regional segments. You will lead a team, align with senior stakeholders, and drive insights-based marketing and sales enablement globally.

The role emphasizes data-driven decision making, cross-functional collaboration, and events support to deliver measurable ROI and strong customer communications.