Segment Marketing Leader, Foodservice Strategy

Affinity Group, Sales & Marketing Agency; Charlotte (NC); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

The Affinity Group is seeking a Segment Marketing Manager to lead the foodservice segment strategy across national chains, regional chains, street, C-store, distributor, on-site, K-12 and military segments. You will mentor two Segment Marketing Specialists and partner with sales, culinary, and regional teams to deliver ROI-driven programs.

Your experience in foodservice marketing, strong cross-functional leadership, and proficiency with marketing platforms will enable you to align priorities

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related field; Master's preferred.
• Minimum of 5 years of progressive foodservice segment marketing, sales enablement, or related roles.
• Proven success setting segment marketing strategy and directing others to execute.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong project management and cross-functional collaboration skills.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office Suite, SharePoint, and Canva.
• Proven experience leading, coaching, and developing a team.

Responsabilités

• Set the segment insights and strategy agenda, directing Segment Marketing Specialists in gathering and synthesizing market insights across all segments
• Translate segment insights into marketing strategy and content priorities, leveraging cross-functional capabilities including sales enablement and culinary
• Own alignment of segment marketing strategy and planning with overall business objectives, representing segment marketing priorities in cross-functional and leadership planning
• Build and maintain strong relationships with segment leads, sellers, and regional marketing teams at a senior level, fostering alignment on segment goals
• Set direction for and approve cross-client go-to-market sales tools developed by Segment Marketing Specialists, ensuring alignment with business objectives, client priorities, and regional considerations
• Champion sales tool adoption, own training strategy for sales teams, and coach Specialists on sales tool development best practices
• Set strategy for and approve customer presentations and communications developed by the team, ensuring messaging aligns with segment positioning and business priorities
• Direct overall strategy for direct-to-operator (DTO) communications, including eblasts and AI-driven outreach, and review performance results with the team to guide optimization
• Own segment event strategy, including executive-level planning for the ANC K-12 Conference and Unipro Conference
• Direct Segment Marketing Specialists in the execution of event materials, customer-facing content, and on-site support, ensuring events deliver on strategic goals
• Own segment marketing performance reporting, synthesizing tool adoption, campaign effectiveness, and performance metrics into insights for senior leadership
• Use data insights to inform go-forward strategy, demonstrate ROI, and guide budget and resource decisions
• Ensure all marketing activities comply with legal, ethical, and brand standards
• Stay current with industry best practices and trends, and ensure the team is informed accordingly
• Lead and develop the Segment Marketing Specialist team (2 direct reports), setting goals, coaching performance, and building bench strength
• Share best practices and foster a culture of continuous learning, collaboration, and innovation within the marketing team
• Support talent development by identifying skill gaps and delivering targeted training and growth opportunities, including growth paths from Specialist to Manager-level roles

Connaissances

Foodservice Segment Strategy

Strategic Planning

Relationship Building

Sales Enablement

Content Development

Customer Presentation

Direct Communications

Segment Event Planning

Metrics & Analytics

Collaboration & Influence

Project Management

Communication Excellence

ROI Mindset

Team Leadership

Formation

Bachelor's degree in marketing, business administration, communications, or related field

Master's degree preferred

Outils

Canva

Microsoft Office Suite

SharePoint

Description du poste

The Affinity Group is seeking a Segment Marketing Manager to lead the foodservice segment strategy across national chains, regional chains, street, C-store, distributor, on-site, K-12 and military segments. You will mentor two Segment Marketing Specialists and partner with sales, culinary, and regional teams to deliver ROI-driven programs.

Your experience in foodservice marketing, strong cross-functional leadership, and proficiency with marketing platforms will enable you to align priorities