Strategic Segment Marketing Lead

Affinity Group, Sales & Marketing Agency; Tampa (FL); On-site; USD 95,000 - 130,000; Full time

Job summary

Affinity Group in Tampa seeks a Segment Marketing Manager to lead strategy and execution for foodservice segments nationwide. You will manage a small team, align segment goals with broader business objectives, and drive ROI through insights, tools, and compelling communications.

You will partner with sales, culinary, and regional teams to steer market priorities, develop key marketing assets, and oversee events while ensuring compliant, data-driven performance reporting.

Qualifications

• Bachelor's degree and 5+ years in foodservice segment marketing or related roles.
• Proven success setting segment marketing strategy and directing teams.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong cross-functional collaboration and project management skills.

Responsibilities

• Set segment marketing strategy and translate insights into priority content and initiatives.
• Direct Segment Marketing Specialists and oversee day-to-day execution of insights, tools, and events.
• Develop and train sales tools; champion adoption and training strategies.
• Lead DTO communications, including eblasts, and review performance for optimization.
• Own segment event strategy and support, including major conferences.
• Own marketing performance reporting and ROI analysis for senior leadership.
• Ensure compliance with brand standards, laws, and industry best practices.
• Coach and develop a two-person segment marketing team and plan growth paths.

Skills

Strategic planning

Leadership

Cross-functional collaboration

Communication skills

Data analytics

ROI mindset

Project management

Team development

Education

Bachelor's degree in marketing, business administration, communications, or related field

Master's degree preferred

Tools

Microsoft Office Suite

SharePoint

Canva

Job description

Affinity Group in Tampa seeks a Segment Marketing Manager to lead strategy and execution for foodservice segments nationwide. You will manage a small team, align segment goals with broader business objectives, and drive ROI through insights, tools, and compelling communications.

You will partner with sales, culinary, and regional teams to steer market priorities, develop key marketing assets, and oversee events while ensuring compliant, data-driven performance reporting.