Senior Segment Marketing Lead, Foodservice Growth

The Affinity Group; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Job summary

The Affinity Group in Dallas is seeking a Segment Marketing Manager to lead segment marketing strategy for our foodservice portfolio across the National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military segments.

This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day-to-day execution of insights, sales tools, customer communications, and segment events.

Qualifications

• Bachelor's degree in marketing, business administration, communications, or related field.
• Minimum of 5 years of progressive experience in foodservice segment marketing, sales enablement, or related roles.
• Demonstrated success setting segment marketing strategy and directing others to execute against it.
• Experience with direct communications, digital marketing platforms, and analytics.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Set segment marketing strategy and content priorities across multiple channels.
• Direct development of sales tools and training for the segment team.
• Lead customer communications, DTO outreach, and segment events.
• Own segment marketing performance reporting and ROI analysis.
• Coach and develop Segment Marketing Specialists and ensure best practices.

Skills

Segmentation Strategy

Cross-functional Leadership

Sales Enablement

Marketing Communications

Analytics & ROI

Education

Bachelor's in Marketing or related

Master’s preferred

Tools

Microsoft Office Suite

SharePoint

Canva

Job description

The Affinity Group in Dallas is seeking a Segment Marketing Manager to lead segment marketing strategy for our foodservice portfolio across the National Chains, Regional Chains, Street, C-Store, Distributor, On-site, K-12, and Military segments.

This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day-to-day execution of insights, sales tools, customer communications, and segment events.