Strategic Segment Marketer — Customer Experience

Mutual of Omaha; Omaha (NE); Hybrid; USD 68,000 - 114,000; Full time

Benefits offered by this job

401(k) plan with company match

Bonus opportunity

Sponsorship not required

Job summary

Mutual of Omaha is seeking a Segment Marketer, Customer Experience, to develop and execute targeted marketing strategies across Health and Annuity products. You will work with cross-functional teams to deliver customer-centric programs, leveraging insights to deepen onboarding and engagement across key segments.

This role is based in Omaha, NE, operating in a hybrid environment. The team focuses on improving customer journeys, messaging, and multi-channel campaigns to drive growth and value for

Qualifications

• Experience in marketing principles, campaign strategy, and advertising within insurance.
• Strong project management and organizational skills to meet deadlines.
• Excellent oral and written communication, problem-solving, and analytical abilities.
• Ability to influence cross-functional partners and manage multiple initiatives.

Responsibilities

• Develop and execute marketing strategies and communication plans across Health and Annuity products to support onboarding.
• Assess customer journeys and touchpoints to identify opportunities and enhance the customer experience.
• Translate insights and priorities into briefs, messaging, and multi-channel programs.
• Lead marketing initiatives from planning through implementation, timelines, approvals, and performance tracking.
• Partner with Product, Operations, Customer Service, Creative, Digital, and Compliance to deliver seamless experiences.
• Monitor performance and feedback, using insights to drive engagement and outcomes.

Skills

Marketing principles

Campaign strategy

Advertising

Insurance regulations

Project management

Communication skills

Analytical skills

Job description

Mutual of Omaha is seeking a Segment Marketer, Customer Experience, to develop and execute targeted marketing strategies across Health and Annuity products. You will work with cross-functional teams to deliver customer-centric programs, leveraging insights to deepen onboarding and engagement across key segments.

This role is based in Omaha, NE, operating in a hybrid environment. The team focuses on improving customer journeys, messaging, and multi-channel campaigns to drive growth and value for