Segment Marketer, Customer Experience

Mutual of Omaha; Omaha (NE); Hybrid; USD 68,000 - 114,000; Full time

Benefits offered by this job

401(k) plan with company match

Bonus opportunity

Sponsorship not required

Job summary

Mutual of Omaha is seeking a Segment Marketer, Customer Experience, to develop and execute targeted marketing strategies across Health and Annuity products. You will work with cross-functional teams to deliver customer-centric programs, leveraging insights to deepen onboarding and engagement across key segments.

This role is based in Omaha, NE, operating in a hybrid environment. The team focuses on improving customer journeys, messaging, and multi-channel campaigns to drive growth and value for

Qualifications

• Experience in marketing principles, campaign strategy, and advertising within insurance.
• Strong project management and organizational skills to meet deadlines.
• Excellent oral and written communication, problem-solving, and analytical abilities.
• Ability to influence cross-functional partners and manage multiple initiatives.

Responsibilities

• Develop and execute marketing strategies and communication plans across Health and Annuity products to support onboarding.
• Assess customer journeys and touchpoints to identify opportunities and enhance the customer experience.
• Translate insights and priorities into briefs, messaging, and multi-channel programs.
• Lead marketing initiatives from planning through implementation, timelines, approvals, and performance tracking.
• Partner with Product, Operations, Customer Service, Creative, Digital, and Compliance to deliver seamless experiences.
• Monitor performance and feedback, using insights to drive engagement and outcomes.

Skills

Marketing principles

Campaign strategy

Advertising

Insurance regulations

Project management

Communication skills

Analytical skills

Job description

Location: Hybrid, Iowa, Nebraska
Work Type: Full Time Regular
Job No: 505198
Categories: Marketing/Communications
Application Closes: Open Until Filled

SHARE

Join Mutual of Omaha's Health & Annuity Solutions Marketing team as a Segment Marketer, Customer Experience, where you'll help develop and execute targeted marketing strategies that drive engagement, growth, and customer value across key audience segments. Reporting to the Director of Segment Marketing, this individual contributor role leverages customer insights, market trends, and business priorities to create relevant marketing programs that connect with customers throughout their journey. You'll collaborate with cross-functional partners to identify opportunities, develop and implement campaigns, measure performance, and optimize results. This role offers the opportunity to shape segment-based marketing strategies that strengthen customer relationships, enhance the customer experience, and support business objectives across the enterprise.

WHAT WE CAN OFFER YOU

• Estimated Salary (Levels have variable responsibilities and qualifications):
  • Segment Marketer: $68,000 - $87,500, plus annual bonus opportunity.
  • Sr Segment Marketer: $86,000- $114,000, plus annual bonus opportunity.
• 401(k) plan with a 2% company contribution and 6% company match.
• Applicants for this position must not now, nor at any point in the future, require sponsorship for employment.

WHAT YOU'LL DO

• Develop and execute marketing strategies and communication plans that support customer onboarding and early engagement across Health and Annuity products.

Assess customer journeys, touchpoints, and communications to identify opportunities, streamline complex information, and enhance the overall customer experience.

Translate customer insights, business priorities, and research into actionable briefs, messaging, and multi-channel marketing programs.

Lead assigned marketing initiatives from planning through implementation, managing timelines, dependencies, approvals, and performance tracking.

Partner with Product, Operations, Customer Service, Creative, Digital, and Compliance teams to deliver seamless and consistent customer experiences from purchase through policy ownership.

Monitor program performance and customer feedback, leveraging insights to recommend enhancements that improve engagement, satisfaction, and business outcomes.

WHAT YOU’LL BRING

Experience in marketing principles, campaign strategy, advertising, and insurance practices/regulations.

Strong project management and organizational skills with the ability to meet tight deadlines.

Excellent oral and written communication, problem-solving, and analytical skills.

Independently manage initiatives and influence cross-functional partners.

Results-driven, self-motivated team player with the ability to manage multiple priorities.

You promote a culture of diversity and inclusion, value different ideas and opinions, and listen courageously, remaining curious in all that you do.

This position is based in Omaha, NE, and operates in a hybrid environment. Associates are currently expected to work on-site as needed to support business needs. In 2027, when Mutual of Omaha opens its new downtown headquarters, this role will transition to an established hybrid schedule that includes two in-office days each week.

PREFERRED

Experience applying qualitative and quantitative research, customer insights, and market data to support marketing strategies and business objectives.

Demonstrated ability to synthesize customer behavior, competitive trends, and market insights into actionable marketing recommendations.

Experience leveraging campaign performance metrics, customer feedback, and analytics to evaluate results and identify opportunities for optimization.

Proven track record of making sound business decisions, solving complex problems, and driving results in a collaborative marketing environment.

If you have questions about your application or the hiring process , email our Talent Acquisition area at [e-mail] . Please allow at least one week from time of applying if you are checking on the status.

Together we achieve greatness. Not only is this a core value, but it’s also representative of the kind of place we are — built by the strength and integrity of our employees. It’s why we’re named a “Great Place to Work”.

Surround yourself with an authentic and inclusive culture. Your strengths and differences will be valued and celebrated by a diverse community of co‑workers.