Chief Marketing & Member Experience Officer

Mutual Of Enumclaw Insurance Holding Company; Seattle (WA); On-site; USD 180,000 - 280,000; Full time

Job summary

Mutual of Enumclaw Insurance Holding Company in Seattle seeks a Head of Marketing & Member Experience to lead brand, communications and customer experience across the enterprise. You'll unify traditional marketing with end-to-end member journey ownership, drive analytics, enable distribution, and partner with executive leadership to align strategy with the brand promise and growth objectives.

The role requires urgent, cross-functional leadership and accountability across agents and internal

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; MBA preferred.
• 10+ years of progressive marketing leadership experience, including 5+ years in insurance or regulated industry.
• Demonstrated experience leading brand, communications, distribution/sales enablement, and analytics functions within a single organization.

Responsibilities

• Own brand strategy, positioning, and brand pillars across channels.
• Lead internal and external communications strategies and initiatives.
• Develop and execute distribution sales enablement strategies and materials.
• Drive marketing analytics, KPIs, and performance measurement.
• Own the member/customer experience strategy and journey mapping across touchpoints.

Skills

Executive leadership

Brand strategy

Marketing analytics

CRM & data governance

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

CRM platforms

Marketing automation tools

Job description

Mutual of Enumclaw Insurance Holding Company in Seattle seeks a Head of Marketing & Member Experience to lead brand, communications and customer experience across the enterprise. You'll unify traditional marketing with end-to-end member journey ownership, drive analytics, enable distribution, and partner with executive leadership to align strategy with the brand promise and growth objectives.

The role requires urgent, cross-functional leadership and accountability across agents and internal