Salesforce Platform Architect: Cloud, Data & Personalization

GTX Solutions LLC; United States; On-site; USD 180,000 - 240,000; Full time

Job summary

GTX Solutions LLC, a CourtAvenue Company, seeks a Salesforce Solution Architect to lead platform strategy and architecture for our Salesforce-based CRM program, spanning Marketing Cloud, Data 360 and related capabilities. You will define roadmaps, standards and integration patterns to ensure scalable, cost-effective delivery.

The role requires 8+ years in marketing tech architecture with 5+ years hands-on Salesforce Marketing Cloud, plus strong client-facing and mentoring skills.

Qualifications

• 8+ years in marketing technology architecture or CRM platform engineering.
• 5+ years hands-on with Salesforce Marketing Cloud.
• Experience with Salesforce Data 360 (Data Cloud), including data streams, data model objects, identity resolution, segmentation and activation.
• Strong documentation and communication skills with both technical and business stakeholders.

Responsibilities

• Own the Salesforce platform strategy and roadmap for the program across Marketing Cloud, Data 360 and related capabilities, including personalization and AI features.
• Define architecture and configuration standards, including business units, data extensions, automations, integrations and environment governance.
• Assess the current-state platform during transition: document journeys, automations, suppression logic and configuration, and identify risks and improvement opportunities.
• Oversee journey design and build so entry, exit, suppression and prioritization logic is sound, documented and testable.
• Design integrations between the customer data foundation, Data 360, Marketing Cloud and downstream channels including email, SMS and direct mail.
• Monitor and manage platform consumption, including Data 360 credits, and design cost-aware refresh and activation patterns.
• Oversee email deliverability, including domain and IP reputation, inbox placement and coordination with other senders on shared domains.
• Design automation for recurring program processes, such as incentive and offer updates, to reduce manual effort and risk.
• Establish QA and deployment standards and runbooks with the delivery team.
• Evaluate and recommend new platform capabilities, features and licensing, and lead the technical relationship with the platform vendor.
• Partner with the Customer Data Architect on data models, identity and audience inputs, and with CRM strategy and operations on requirements and send readiness.
• Guide and mentor solutions engineers and journey builders on the team.

Skills

Marketing Cloud

CRM architecture

Data 360

Journey Builder

AMPscript

SQL

APIs

Data pipelines

Email deliverability

Documentation

Tools

Salesforce Marketing Cloud

Data 360

APIs

SQL

Job description

GTX Solutions LLC, a CourtAvenue Company, seeks a Salesforce Solution Architect to lead platform strategy and architecture for our Salesforce-based CRM program, spanning Marketing Cloud, Data 360 and related capabilities. You will define roadmaps, standards and integration patterns to ensure scalable, cost-effective delivery.

The role requires 8+ years in marketing tech architecture with 5+ years hands-on Salesforce Marketing Cloud, plus strong client-facing and mentoring skills.